Web design development agency

How to choose a Web Design Agency that will deliver results

If you are a new Aussie business or even an established organisation in need of a website revamp, hiring a web design agency in Melbourne will be of great help as Melbourne has a pool of talented web designers. With many companies to select from, determining which is the finest for you can occasionally appear difficult when it does not have to be. The following are some of the variables to consider while determining how to hire a web design agency:

Prior Experience

Prior Experience: It will offer you an excellent idea of how your website will appear, or at the very least, what standard it will be done to. Additionally, their previous work serves as a solid indicator of how they can construct a website targeted to your sector. The agency you choose to hire should have experience in custom web application development and designing.


What Technology They Use: Websites are not just about layouts and HTML. It is more about what it has to offer. Your web design agency should be well versed with the latest trends such as product visualization, payment process, and more. If your audience is the next generation, you should focus on having a state-of-art website that uses interactive tools for customers to find useful products and services

Agency Website

How Is Their Website. If they have a poor website, chances are they will give your project a poor appearance as well. Having a well-branded, simple-to-use, and user-centric website speaks volumes about what they hope to accomplish with you. The agency you chose to hire should be experienced in custom website development.

How To Create A Successful-website

Website User Experience

Your website has to have a lasting impact on the viewers, encouraging them to take any action to be your next customer. For that, your website has to be practical and intractable. Having a beautiful website is good for retaining viewers, but if you want to convert customers, it has to be responsive.

Select a web design firm that understands your requirements. At Flexbox Digital, Australia-based web development and designing company, we place a high premium on the design phase of your website’s development, and before we begin any project, we present each customer with a pre-built design. This is how your website will seem once all photos, logos, and text are attached. This is where we can confirm our clients are satisfied or make any necessary changes before initiating the actual build.


Developing a website for your business is critical for establishing your brand and destination for your audience. It is critical to ensure that it is constructed properly and performs as intended. Choosing a design agency should be based on who you believe will do the greatest job for you, regardless of size.

Thinking of building a new website or updating your existing one? Get in touch with us or learn more about our Services and custom web design service.


UX Design Principles for Building SaaS Applications

What is SaaS?

Software as a service (SaaS) is a cloud-based software delivery model allowing service providers to deliver applications over the internet. SaaS is a booming industry that has changed the way businesses function. As they are centrally-hosted, it eliminates the need for middle-men and the installation is almost instant. UX design is one of the most important aspects of any SaaS application design.

Here is the list of essential components of any successful SaaS business

Hassle-free sign-ups

As a user, the moment you realize it is an excruciatingly painful long application process or see the credit card details form you go back.

For instance, you want to try your hands on a new application, just to experience it. You head to your app store, install, and then you are asked to sign-up. First, your basic details like name, e-mail id, and then there is this long-form with 5 steps to just sign-up. That is a lot of work to just get the feel of an application. Most of you would probably uninstall that app and move on. This is exactly why you should have an incredibly simple sign-up process with minimal clicks.

Note: If you are worried that gathering details of your customers would be affected by this approach, you could get those later instead of using energy-draining forms that scare users away.

Presentable multi-dynamic features

Simple UI design doesn’t translate to plain, mainstream features. Your potential customers look for products when a requirement arises or when they want to shift to another product because they are not so pleased with the existing purchase.

How do you keep the users visiting your web application again and again? Data & Analytics. We need it for the Monday meetings, for annual reports, for analysis of the site traffic, for measuring the company’s growth, etc. Provide powerful all-in-one dashboards with visually enticing data. This should serve as a one-stop solution with thoroughly organized options to filter/sort and drill through the numbers.

Other desirable features would be:

– Options to export to different formats to share within or across teams
– Flexibility to change the view of the reports to flow charts, bar charts, etc.

The key here is to not be rigid and spoil users with choices that your competitors would not provide. With just a few clicks, you make their work-life better. In the long run, it will prove to be highly lucrative for your business.


Intuitive navigation

Your product might be having so many cool features, but do not overwhelm your users with a jam-packed navigation bar. Big brands like Google and Amazon won our hearts because of their easy-to-use interface. A crammed navigation menu is never visually appealing.

Also, being minimalistic is quite tricky. So, keep your menu bar clutter-free: Simple navigation but significant features. This way your top features/products will be easily visible to the eyeballs.

Understand your audience persona

Do you pay close attention to user behaviour? At some point in your business, did you ever feel the need to go beyond the feedback forms?

SaaS products are built around the needs of the user. Show that you value your customers’ needs by adding a section to receive customer-requested features and keep your roadmap visible. This way your users will be aware that you are constantly working on enhancing their user experience.

Support your users with one-click away resources

If you can not afford a 24*7 Support team, here are the must-haves for your customer support:

– provide a set of customer FAQ
– a resource hub with helpful how-to/self-troubleshooting documents
– a form to submit complaints or other concerns
– Chatbot, community, live chat

Important Tip: The best thing you could do with your UI/UX is to link these helpful resources near the features in the product. So when a user encounters an error while performing a function in your product, they could take help from these easily visible how-to documents. Alternatively, you could use a pop-up advising the user to read the resources to troubleshoot. Think it through and device it accordingly.


Leverage the elegance of design

A lot of effort and time is put into developing the UI and UX of SaaS products. Even with the best marketing strategies and amazing features, your product will be buried if the UI is misleading. SaaS products are designed to make work easier, improve productivity, and to enjoy various other benefits. The design should make sense.

Explore our UX UI Services to understand how we work with our customers by bridging the gap between brand and users, shaping user experience (UX) through design. Our highly-driven and passionate UX designers will listen to your business goals, understand your buyer persona, your brand, vision, etc., and come up with a tailor-made prototype.

Importance of Good UX UI Design

The importance and value of good user experience for startups

Today with the significant advancements in technology, everybody wants to have the best and quickest experience when browsing websites and using mobile applications. It is especially important for startups who want to grow their business, to give a great initial impression to their users. An attractive user interface (UI) and an exceptional user experience (UX) are imperative for startups to keep users engaged and attract them to offered services.

Saves time, money and increase customer retention

Investing, time, money and effort in UX/ UI will never go to waste. For example, UX design is end-user focused and from the outset, develops a design that users want, not what developers may think they want. A well-designed app will not require extensive improvements and fixing, which in the long run will save time and money for a startup business.

Improves User Interaction

Having a well-designed UI is very important in reaching potential users. The more interactive an app is the more user friendly it will be. An interactive app will create a connection with users and enable them to navigate freely from window to window.

Importance of Good UX UI Design

Importance of Good UX UI Design

UX UI design creates connection to users

People look at startups with some degree of doubt. It is important to gain the user’s confidence and this is a challenge all startups face. UX/ UI design can help cement trust.

Brand Awareness

In order for a startup to build brand value and awareness, it is important for a business to emphasize the user’s satisfaction. UI and UX design will be able to grab the user’s attention and help navigate them to their predetermined target in the most efficient way.

Business growth

Many startups face slow growth and sometimes slow sales for a long time. UX and UI design is a simple way to create a great impression and drive engagement, grow business and make way for the future. The digital experience is the core of services and products today which means intellectual and emotional connection via UX/UI can make or break a startup.

Any questions or want us to help you develop an effective user experience design for your business, don’t hesitate to get in touch with us.

Web Design Rules

Web Design Rules You Should Never Break When Designing Website

Have you ever wondered why companies are often willing to pay premium to “Design” websites for their organisation? because — websites are no longer an extension of their business, it has turned in to their business itself.

A quality web design is the best marketing investment, website determine the credibility of a business and its products. With a credible and quality website, businesses get more customers and increase conversions.

Based on our experience and successful projects, we have shortlisted some fundamental rules which one shouldn’t break in web design when designing websites.

Make your website landing page look welcoming

Make your landing page look welcoming to your website visitors. Use relevant images and videos to explain your offer. Images of people can make your website more warm and personal. Use headlines subheadings and engaging content. Website visitors should know what you’re trying to communicate within few seconds of viewing your landing page or they will most likely leave.

Include a Call to Action (CTA) buttons

Call to Actions are always crucial for any website. So, as a business person, you have to look at the call to action button and make it appealing to the customers. Ex: The general call to actions buttons are “Learn More,” “Buy Now,” “Click Here” and “Schedule Free in-home Estimate” etc. You have to make it appealing and visible to the audience at first glance. As it is the main selling point of the website, you should care more about it.

Sometimes it happens that sites bury these CTAs below the website where users cant see. So, they often get less ROI, hence make sure to include CTA button attractively.

UX Optimisation and Conversion

Always ensure that you avoid Readability/Legibility Issues

This is one of the standard web design mistake committed by a lot of websites. If you are making this mistake, then you should resolve this instantly. If users aren’t able to read your text on the site it means your messages are not reaching them. So, having legible typography on your site is often essential. Usually, there are several ways where web designers can decrease legibility. It could be due to poor text colors choices, or it could be a light colored background, or it may be even hard to read words. Anything can decrease legibility. In some cases, dark text on the dark background can also make it difficult for users to understand. So, always try to avoid these mistakes. You can avoid these by using perfect color contrast. Just make sure always use perfect fonts and spacing in between letters and lines. This will help you to improve readability and usbility.

Avoid Distracting Autoplay

Using videos, audio and other forms of media flies can add life to your web page. But, at the same time, it can damage your reputation when it continuously makes user frustrated. When you add video or audio or other digital media, you should never use the autoplay feature. By adding these feature it becomes hard for users to navigate. As a result, you will lose your click-through rate. Instead of these, you can simply keep a play and pause button on your site. so, that users can play or pause the video or audio file whenever they want. It will make them comfortable, and it is one of the basic rules you should never break.

Never forget to proofread

Along with these tips, never forget to proofread. Proofreading always gives an in-depth look on how you have placed your content, website structure and more. So, never forgot to proofread your page. In general, proofreading is the final step before making your website live. Be careful with the proofreading so that you can identify and resolve your errors.

These are some of the web design rules you should never break when designing a website.

Thinking of building a new website or updating your existing one? Get in touch with us or learn more about our Services and custom web design service.

What UX Does For Digital Marketing

What User Experience (UX) Does For Digital Marketing

User Experience (UX) is crucial in the competitive landscape. Companies often think about UX to gain a competitive advantage to their product. So, they spend a hefty amount of dollars on User Experience of products or services.

User Experience (UX) is nothing but the understanding of users needs. It is merely a human-centered approach that provides a meaningful experience to the users.

UX is vital for the digital world, and it has been a crucial on-demand element in the digital world. In today’s market, customers are always demanding for their needs to be delivered instantly. So, this makes business to run towards the user experience.

User Experience can be tricky because it is a mixture of different principles such as usability, interaction, design, visual design, content strategy, and user search as well.

Now, by seeing this as a starter, you might think what the value of user experience in digital marketing is? If you are thinking about it, fret not, we have got you covered. In this blog, we’ll let explain the value of User Experience in digital marketing.

UX is Key for Increasing ROI & Brand Awareness

UX is a key factor which can increase conversion rate. In general, better overall UX performance of site translates into better conversion rates and increase ROI.

Another interesting aspect is it increases brand awareness. It’s a proven fact, in general people love some brands special because they can easily access the products on their sites. So, we can surely, say that having an excellent “UX interface” can help you increase your brand name. The main aim of UX is to improve the design of the site and make it simpler for the customer.

Connection Between Empathy + UX + Digital Marketing

Empathy always allows the brand to build an emotional connection properly in Digital Marketing. Whereas in UX — Empathy will provide the capacity to recognize emotions which are experienced by users. In fact, empathy is a key skill for great UX designer and Digital Marketer as well. Empathy connection between UX + Digital Marketing always helps you to understand how to solve their problems and create better products.

Different Research Approaches Are Needed

User Experience is all about putting the audience needs first and standing out from the competitors. In User Experience, you will have a research-focused approach. So, you will focus on discovering and identifying the needs of humans. The methodologies which you use should be qualitative, so it makes excellence in carefully framing the problem.

Along with that, the multiple research approaches also ensures every product is quickly discovered and used by the real human. On the other hand, digital marketers don’t have to focus more on generating new ways, but they focus on marketing. They do research focused on markets through quantitative methods.

UX Optimisation and Conversion

UX Optimization + Digital Marketing often gets Good Conversions

UX is incredibly vital to increase conversions. It’s been a proven fact, and I’m sure most of you might know about this line.

As a UX Designer or Digital Marketer, the primary goal to increase the ROI of a product is to identify obstacles. Whenever a digital marketer finds the obstacles, UX designer can continuously optimize them to ensure everything performs well. With UX based test and UX approach, you can increase CRO.

User Experience is more than what digital marketers presently think.

Digital marketing field is playing a vital role in this modern world. The impact of social media is incredible when it comes to digital marketing. In the future, it tends to improve a lot because social media has been an essential part of the web.

People are slowly becoming comfortable to search for the product, and then buy the product by reading reviews. To survive in the numeric field moving forward marketers have to gain knowledge on essential ingredients in designing products and have an idea about User Experience as it helps them sell the product easily.

We hope this blog should have helped you understand the importance of UX in the Digital marketing field.

Any questions or want us to help you develop an effective UX Strategy for your next digital marketing campaign, don’t hesitate to get in touch with us.

Minimum Viable Product

Innovative Approaches to Creating a Minimum Viable Product (MVP)

A minimum viable product (MVP) is considered to be a product development technique where a new product or website is developed with enough features, in order to satisfy the early adopters. It is moreover a development and marketing strategy which is targeted to get feedback from the initial users of the product. Through this, the companies test their product in the market at an early life cycle. MVP is considered to be the best way to test an idea in the market without any form of huge risk.

Below are the innovative approaches through which one can create an MVP

Pre-planning is the key to the success of your MVP

Understanding the in and out of the product’s business prospects is crucial to the success of your MVP. In order to carry out this clearly, analyze the potential gaps which currently exist in the market and is situated between the customer’s need and current solution which is available in the market. Then, you should scheme as to how they are going to fit the business model in such a manner that it can address the customer’s requirement and ends up with a win-win situation.

Market research: You should do a clear market research analysis in order to understand how the competitors have distinguished themselves in creating a new niche of their own. There can be an analysis of the bandwidth of the services which they are offering to the same group of customers you are targeting. An analysis can also be made with the key highlights and places where they lag so that you can properly pitch into the leverage of your business in the right manner.

A proper structure as a lucid user flow: It is important that you should put yourselves in the shoes of a user and list out all the possible outcomes that the user expects from the business model. Since you have clearly listed the necessary goals of the product, you can explain all the steps to attain steps. If you sketch out the process stages, it ultimately helps in drafting out a clean and precise user flow.

Define an MVP Feature Set

Choose the best features for your MVP: You should make a list of all the features which your product is about to offer. The next viable step is to prioritize them into a logical group of importance in the descending sequence. By performing this step, you can get a clear understanding of the scope of the product whereby you can take forth to the MVP launch phase.

Examine, get a response, improvise: Once the entire prototype of MVP is ready, you should build the product to the desired functionalities and get into the initial testing phase. You can take the alpha testing phase to some of your early adopters to get their response or feedback and also collect the essential user experience. Later, on an advanced level, you can get it tested by the real world users for a week or two. Once there is a pour in of all the suggestions, bugs and shortcomings, you can pull up your socks and get started on the product’s improvement.

Hope these innovative approaches will help you in improving your product. Go on, implement the approaches and see excellent results.

As a full-service product development agency, Flexbox Digital handles the entire product lifecycle from Planning and Strategy, UI/UX Design, App Development, Testing, to maintenance and support. Get in touch today to get started.

Mobile App User Engagement

The Basics of Increasing Mobile App Engagement and User Retention

Believing that user acquisition is enough to drive forward the success of a mobile app is nothing short of a lame misconception. ‘Active presence’ inside the app is the key factor without which the numbers in the download rates serves no actual purpose.

The true success of a mobile app comes from sustained time periods of customer engagement and retention in the mobile app. In simpler words, ‘engagement’ is used to denote the active participation of the users in the application at a specific time period. Similarly, ‘retention’ is another term that is used to indicate the number of users who return to the app to revisit it after the very first encounter within the first 30 days.

The average of the two brings out the ‘stickiness’ each user has with the app. Avoiding user abandonment is one of the toughest challenges to be faced and resolved. Statistics tell us that there is a 60% probability of users abandoning the app if it is opened just once a week.

Check out the following steps for improving user engagement and retention

Mobile App User Retention

Deliver a well-functioning mobile app with innovation

The first and the most important step in boosting your engagement and user retention rates is to develop a quality mobile app. An app that crashes constantly or doesn’t live up to expectations will lead to the bad user experience. So, focus on choosing the right platform to develop your minimum viable product (MVP) mobile app that’s both “minimum” and “viable.

Ensure easy onboarding

Effective onboarding experience helps new users get value from your product faster. Reduce the information forms and entry-level screens to allow the users to access your app faster without unwanted lag as it may be a risk that prevents them from re-visiting the app.

Employ a good number of push notifications

Using push notifications are the best way to stay in close touch with your users. When used it the right way, it can boost sales incredibly, by subtly nudging your users to be interested in you.

App Notifications

Introduce drop in price

Occasionally and sometimes unexpectedly bring in instant bonus, cashback, discount and offers to keep your users excited. You can also bring in varieties of offer patterns that induces one-time buyers and also makes the long-time loyal customers stay with you.

Bring out the goodness in word

Advertise your app by putting in good content that throws light on how you attempt to solve the problem statement and also, how different you are from the rest. Target the app stores and work towards selling your app with creative and interesting ideas.

As a full-service mobile app development company, Flexbox Digital handles the entire lifecycle of your app from Planning and Strategy, UI/UX Design, App Development, Testing, to maintenance and support. Get in touch today to get started on your mobile app.

UX Strategy in Digital Marketing

Why Is User Experience Key To Digital Marketing Success

Today’s consumers are smart and tech savvy and smart devices are now the primary window to access information, buy product, services and experience the digital world. When it comes to developing and executing modern digital marketing campaigns, UX is vital and will always be in creating a strong and successful digital campaign. If you are marketing your business on a digital platform you must focus on the user experience as much as you do on your digital content.

Well crafted digital copy enhances the user experience

Search engine optimised content is at the heart of the most successful digital marketing campaigns. And with a proper content and UX strategy in place, digital campaigns can achieve 4 times higher probability of being successful. You should spend only 20% of the time in creating content and 80% of your time promoting and distributing your content across multiple channels. Content distribution marks the effectiveness of any digital campaign.

Create an effective landing page design

Even though you market your products on various digital platform and websites, it will only redirect the customers to your business website. A visitor should find the information they need without any hassle. Having a perfect landing page for your website is the most effective way to improve your website conversion rate and ROI.

A lagging website will only put a dent on the user experience and put a bad impression about the company. With seamless interaction, they don’t think about other options.

  1. 70% of customers choose company blogs over the ads they see elsewhere to know about the product.
  2. 82% of the consumers enjoy learning about a product from the company blogs, says Quicksprout.

Make your content fresh and engaging. Providing options to review, buttons to share the blog contents will give the customer a sense of satisfaction. These factors will improve the user experience.

Landing Page UX Strategy

Optimise it to mobile

Consumers will want to make the best out of their time and look for information in an instant. A big share of consumers uses their mobile to know more about a product or a brand. In fact, 84% of the customer-centric companies focus on improvising the mobile user experience.

But, a poorly optimized mobile site makes a customer five times more likely to leave the site. And 61% of customers admit to searching for an alternative website if the current site is not satisfying. Here are some quick points that say why making your website mobile friendly is necessary.

  1. 77% of people prefer mobile search even if there’s a PC available.
  2. A statistic says sites not optimized for mobile make 48% of the users feel frustrated.
  3. 60% of customers use only the mobile to research a product before making any buy decision.
  4. 63% of shoppers make purchases based on their mobile research.

As the statistics say more customers interact through the mobile, it is necessary to give them a good experience while they are at it.

Mobile UX Design Strategy

What does the study say?

All over the world, studies are made to find ways to improve the user experience and what will be its impact. A survey says, by the year 2020 user experience will be the key to make a brand successful. Its impact will be so powerful that, even the product and price factor will get subsided.

Any questions or want us to help you develop an effective UX Strategy for your next digital marketing campaign, don’t hesitate to get in touch with us.

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