Mobile App For A Business

Benefits of Having a Mobile App for Your Business

Mobile apps are becoming more and more prevalent, with nearly 70% of smartphone users downloading at least one mobile app per month. If you have a service or product that could be enhanced by having an app, it’s time to consider whether or not developing one makes sense for your business.

Many small and medium-sized businesses have already included applications for mobile devices in their business plans. Are you one of them?

From increasing sales to providing global exposure for the brand, a mobile application can help your company. Here are a few principal reasons why you should think about the development of mobile apps as a critical element of your business strategy:

Digitalization has become a need.

Most people worldwide use their smartphones and tablets to browse websites, read email or listen to music. It is not surprising if they use these devices more than PCs. What’s more, most consumers use apps that connect them with their favourite brands. If you have your own company, it is time to develop your app so that you can be in touch with customers at any time!

Mobile App For A Business

Need to update the marketing channel

In today’s world, if you’re not on social media, you’re missing out on an enormous opportunity to connect with your customers and clients. Having a well-designed website is essential, but it doesn’t replace having a presence on Facebook or Twitter. Creating an app for your business from a recognized Mobile App Development Company in Melbourne will give you even more opportunities to reach out to potential customers in new ways. For example, some restaurants have apps that allow people to order food from their phones and pick it up at a drive-through window when it’s ready; other companies use apps as virtual tour guides of their facilities or products.

Customer Experience and Brand Awareness

Developing an app will help you increase your customer experience and brand awareness because people love apps, and they’re straightforward to access. Mobile app users who have downloaded at least one company-specific app are 49% more likely to purchase from that company than consumers who don’t have its app installed. And a whopping 59% of business-app users claim they’ve purchased more products or services from their favorite brands due to having their apps. 64% of smartphone owners use apps daily. There’s no better way to reach them!

Survive in the competitive world

In today’s competitive world, app development is considered one of the most important strategies for companies and individuals to gain a competitive advantage over their competitors. You can also hire an App Development Company to get help in developing a perfect app. It can go from high-end, interactive games apps and complex enterprise apps to essential one-screen apps that allow users to perform actions such as searching and booking.

Final Words

So whether you want to see what your app looks like or need help with marketing and monetization, Mobile Application Development Company will help build your dream app. Contact us today, and we’ll set up a convenient meeting for you to discuss how we can turn your ideas into reality.

Mobile App Development

How to Develop Cost-effective Mobile App for your Business

Mobile applications have turned into a necessity for any business due to their ever-growing demand. However, small businesses are hesitant to develop mobile apps because of the cost associated with it. This blog aims to address mobile app development in a cost effective way.

App development, without a doubt, is a costly and time-consuming project. Even the simplest applications can cost tens of thousands of dollars and take months. However, you can save time and money by adopting the following strategies while designing a mobile app.

Develop Locally

The cost of developing iOS and Android mobile apps ranges from $25,000 to $250,000. Development costs tend to go up when dealing with offshore developers. As time zones and holidays are different, it becomes difficult to co-ordinate with ease. App development is a very collaborative process and it would be ideal to have your development locally so that exchange of ideas and collection of feedback is smooth.

Use a cross-platform framework

A cross platform development kit like Flutter can be used for developing applications. These type of platforms can help you to design applications for Android, Linux, iOS, Windows, and more from a single codebase.

Mobile App Development

Hire a Professional App Development company

Demand for app development services in Australia has increased with the growing adoption of mobile apps by restaurants, cabs, and more. There are many app development companies in Australia offering a wide range of professional services. When choosing a company, look for experience and efficiency so that you get an app that works effectively.

Build an MVP

An MVP, or minimally viable product, means the basic, bare-bones version of the app. Having a simple version of the app out in the market can help understand its future demands. It will not only help you plan your investment but also tailor the app to the market demand.

Go For Simplicity

An app with a simple design and layout costs less to develop. Simple apps have higher UX or user experience levels. Such apps are more preferred and adopted. Keep the app free from a cluttered homepage and limit the features.

Importance of Good UX UI Design

Set a Budget

Setting a budget will help ensure you don’t spend unnecessarily on application development. When setting the budget, allocate money separately for hiring an app development company to develop and publish the app. But, to set a budget, you need to have an idea of the total costs involved.

The overall cost of app development in Australia can be broken down as below:

Application Servers

They provide many advantages, they enable integrity of data and code through centralised approach for updating and upgrading the applications. The more you have budget for application servers, the better it will be. Having unlimited access to application servers makes it easier to customise, personalise, and upgrade the applications.

Developer Account

For Google and Apple apps you may have to pay a one time or yearly fee.

App Maintenance

It is wise to have a certain amount kept separately for app maintenance. Maintenance cost depends on factors such as customer feedback, app platform updates, and more.

Third –Party Services

If you intend to include third-party services such as in-app chat, DNS services, and collaborative tools, you may have to allocate some funds. Discuss with the app development company to figure out how much you may have to spare for third-party services.

Mobile app development in Australia can be pricey for small businesses. But if you do that correctly, you may avoid unanticipated blowouts and launch your app faster and cheaper to the app store.


As a full-service product development agency, Flexbox Digital handles the entire product lifecycle from Planning and Strategy, UI/UX Design, App Development, Testing, to maintenance and support. Get in touch today to get started.

saas-ux-design-principles

UX Design Principles for Building SaaS Applications

What is SaaS?

Software as a service (SaaS) is a cloud-based software delivery model allowing service providers to deliver applications over the internet. SaaS is a booming industry that has changed the way businesses function. As they are centrally-hosted, it eliminates the need for middle-men and the installation is almost instant. UX design is one of the most important aspects of any SaaS application design.

Here is the list of essential components of any successful SaaS business

Hassle-free sign-ups

As a user, the moment you realize it is an excruciatingly painful long application process or see the credit card details form you go back.

For instance, you want to try your hands on a new application, just to experience it. You head to your app store, install, and then you are asked to sign-up. First, your basic details like name, e-mail id, and then there is this long-form with 5 steps to just sign-up. That is a lot of work to just get the feel of an application. Most of you would probably uninstall that app and move on. This is exactly why you should have an incredibly simple sign-up process with minimal clicks.

Note: If you are worried that gathering details of your customers would be affected by this approach, you could get those later instead of using energy-draining forms that scare users away.

Presentable multi-dynamic features

Simple UI design doesn’t translate to plain, mainstream features. Your potential customers look for products when a requirement arises or when they want to shift to another product because they are not so pleased with the existing purchase.

How do you keep the users visiting your web application again and again? Data & Analytics. We need it for the Monday meetings, for annual reports, for analysis of the site traffic, for measuring the company’s growth, etc. Provide powerful all-in-one dashboards with visually enticing data. This should serve as a one-stop solution with thoroughly organized options to filter/sort and drill through the numbers.

Other desirable features would be:

– Options to export to different formats to share within or across teams
– Flexibility to change the view of the reports to flow charts, bar charts, etc.

The key here is to not be rigid and spoil users with choices that your competitors would not provide. With just a few clicks, you make their work-life better. In the long run, it will prove to be highly lucrative for your business.

saas-ux-design

Intuitive navigation

Your product might be having so many cool features, but do not overwhelm your users with a jam-packed navigation bar. Big brands like Google and Amazon won our hearts because of their easy-to-use interface. A crammed navigation menu is never visually appealing.

Also, being minimalistic is quite tricky. So, keep your menu bar clutter-free: Simple navigation but significant features. This way your top features/products will be easily visible to the eyeballs.

Understand your audience persona

Do you pay close attention to user behaviour? At some point in your business, did you ever feel the need to go beyond the feedback forms?

SaaS products are built around the needs of the user. Show that you value your customers’ needs by adding a section to receive customer-requested features and keep your roadmap visible. This way your users will be aware that you are constantly working on enhancing their user experience.

Support your users with one-click away resources

If you can not afford a 24*7 Support team, here are the must-haves for your customer support:

– provide a set of customer FAQ
– a resource hub with helpful how-to/self-troubleshooting documents
– a form to submit complaints or other concerns
– Chatbot, community, live chat

Important Tip: The best thing you could do with your UI/UX is to link these helpful resources near the features in the product. So when a user encounters an error while performing a function in your product, they could take help from these easily visible how-to documents. Alternatively, you could use a pop-up advising the user to read the resources to troubleshoot. Think it through and device it accordingly.

saas-ux-design

Leverage the elegance of design

A lot of effort and time is put into developing the UI and UX of SaaS products. Even with the best marketing strategies and amazing features, your product will be buried if the UI is misleading. SaaS products are designed to make work easier, improve productivity, and to enjoy various other benefits. The design should make sense.


Explore our UX UI Services to understand how we work with our customers by bridging the gap between brand and users, shaping user experience (UX) through design. Our highly-driven and passionate UX designers will listen to your business goals, understand your buyer persona, your brand, vision, etc., and come up with a tailor-made prototype.

Fitness App

How Mobile Apps Help in Improving Fitness Levels?

The present-day sedentary and fast lifestyle has resulted in a plethora of serious health-related issues. People hardly have time for themselves. They run themselves mechanically without looking after their health. 

Surprisingly, technological advancement has introduced a huge change in the present-day lifestyle. Companies involved in providing mobile app development service in Melbourne have helped a lot in improving fitness levels to a high extent.

What Are Some Negative Consequences Related to Health?

Obesity along with high blood pressure and cancer are some common negative consequences. It is wrong to say that high technology has made human lives highly complicated. 

A suitable and reliable mobile app design service provider has come up with several fitness mobile applications that not only help in improving fitness levels; but also helps in maintaining a healthy lifestyle. 

An Insight to Some Highly Popular Mobile Apps!

A steep rise in the trend of building iPad app development has contributed in improving fitness levels to a high extent. It has created lots of buzz among the masses. Some of the most popularly used apps include the following:

MyFitnessPal

Strava

Charity Miles

Pact and many more. 

Fitness App

How Mobile Apps Help in Improving Fitness Levels at Best?

Want to know how iPad app development service impacts your health? Below are some facilities that are provided:

  • Providing the nudge in the right direction – A reliable iPad app development will provide the nudge appropriately. If required, these apps will provide you with notifications based on which you can modify your daily lifestyle and habits. 

Through mobile app design services, you will be able to stay motivated and remain focused on achieving your desired level of fitness. 

  • Coming across new ideas regarding the workout regime – Day by day, people are getting serious about their health and overall well-being. As a result, the number of candidates in the gymnasium is also increasing at a rapid rate. 

But, some people cannot join there due to busy lifestyles. For them, Android App development service will be a perfect solution. Along with learning new fitness regimes, it will help in practising workouts, thus gaining top-notch results. 

Top companies hire Android, iOS and iPhone developers to come up with exclusively designed mobile apps to help people in setting realistic fitness goals. These apps will take you to the next level after you are done with previous ones. 

In this way, these Android and iPhone app development services will help in sustaining the exercise regime. You will be able to confess all types of challenges based on overall health condition along with providing high flexibility.

Minimum Viable Product

Innovative Approaches to Creating a Minimum Viable Product (MVP)

A minimum viable product (MVP) is considered to be a product development technique where a new product or website is developed with enough features, in order to satisfy the early adopters. It is moreover a development and marketing strategy which is targeted to get feedback from the initial users of the product. Through this, the companies test their product in the market at an early life cycle. MVP is considered to be the best way to test an idea in the market without any form of huge risk.

Below are the innovative approaches through which one can create an MVP

Pre-planning is the key to the success of your MVP

Understanding the in and out of the product’s business prospects is crucial to the success of your MVP. In order to carry out this clearly, analyze the potential gaps which currently exist in the market and is situated between the customer’s need and current solution which is available in the market. Then, you should scheme as to how they are going to fit the business model in such a manner that it can address the customer’s requirement and ends up with a win-win situation.

Market research: You should do a clear market research analysis in order to understand how the competitors have distinguished themselves in creating a new niche of their own. There can be an analysis of the bandwidth of the services which they are offering to the same group of customers you are targeting. An analysis can also be made with the key highlights and places where they lag so that you can properly pitch into the leverage of your business in the right manner.

A proper structure as a lucid user flow: It is important that you should put yourselves in the shoes of a user and list out all the possible outcomes that the user expects from the business model. Since you have clearly listed the necessary goals of the product, you can explain all the steps to attain steps. If you sketch out the process stages, it ultimately helps in drafting out a clean and precise user flow.

Define an MVP Feature Set

Choose the best features for your MVP: You should make a list of all the features which your product is about to offer. The next viable step is to prioritize them into a logical group of importance in the descending sequence. By performing this step, you can get a clear understanding of the scope of the product whereby you can take forth to the MVP launch phase.

Examine, get a response, improvise: Once the entire prototype of MVP is ready, you should build the product to the desired functionalities and get into the initial testing phase. You can take the alpha testing phase to some of your early adopters to get their response or feedback and also collect the essential user experience. Later, on an advanced level, you can get it tested by the real world users for a week or two. Once there is a pour in of all the suggestions, bugs and shortcomings, you can pull up your socks and get started on the product’s improvement.

Hope these innovative approaches will help you in improving your product. Go on, implement the approaches and see excellent results.


As a full-service product development agency, Flexbox Digital handles the entire product lifecycle from Planning and Strategy, UI/UX Design, App Development, Testing, to maintenance and support. Get in touch today to get started.

App Store Optimisation

How to Optimise Your App Store Listing to Boost Conversions

Making an excellent App Store page is not an art but its a science, there are many things you can add up on your app to increase the conversion rates as a marketer on the Google Play and Apple App store.

ASO (App Store Optimization) is the best way to push your app’s visibility in the app store. To compete with ASO, it’s essential to have the best tools, the right type of messages, design perfect and right ASO strategy.

Let’s check out how you can optimize your app store listing to bring up higher conversion rates in the lowered cost effective rate of User Acquisition.

App store optimisation (ASO)

Keyword Search

Determine which keywords you are going to make use before uploading your application to the app store, this helps in driving massive traffic for a more extended period, but there are some essential characteristics you need to follow while keywords identification.

Audience: Know which type of person is going to make use of your app, Business professional? Work from home applicants? Pinpoint your demographics and then know how your targeted audience will search for the app in the app store so that you can choose the right keywords.

Keyword Competitiveness: Know the value of your keyword, check out the competition for the keyword you have chosen.

Search Volume: You can check out the number of individuals searching for the keywords easily through mail online tools. Some of the online tools for making your keyword search more genuine and powerful includes Sensor Tower, KeywordTool.ioApp Tweak

First Impression Frame

The First Impression Frame has a more significant role in increasing your CVR to 26%. There are two different types of visitors in Play store namely.

Exploring Visitors: This type of visitors will find ever information regarding the app they are going to download from the app store page, and they represent 40% of the app store traffic.

Decisive Visitors: The visitor of this type will not check out any pieces of information on the app store page, they leave or install the application without any engagement and this type of visitors represents 60% of the app store traffic.

Google Play Store

Optimize Your App Screenshots

The important thing is that you need to optimize the marketing assets of each app store in the First Impression Frame. If you are on your Google Play, then make sure to optimize the Feature Graphics whereas on the Apple Store you need to optimize the First Impression Gallery. Both the Apple Store and Google Play are different in their working mechanism so its essential you avoid “One size fits all” approach when submitting your app. The preferences and mindset of both platforms are entirely different.

Screenshot Gallery Orientation Optimization

You can Boost the CVR by 28% by just testing your gallery, according to scientific research most of the leading publishers test their screenshot in the time interval of one month.

You can prefer gallery orientation optimization test as it has a significant impact on your visitors like what they see when they land etc. On both Google Play and Apple Store, there are options for portrait, landscape, hybrid and much more.

Apart from the above tips, make sure to follow the below ones for the perfect CVR boosting.

  1. Eliminate Repetitive Messages
  2. Traffic Sources Optimization
  3. Localization – Your Lowest Hanging Fruit.
  4. Culturalization
  5. Keyword Search
  6. Testing Frequently

These ASO (App Store Optimization) strategies are a cheap and effective way to ensure that your app gets seen in the App Store and testing will assist in amplifying the efforts.


As a full-service mobile app development company, Flexbox Digital handles the entire lifecycle of your app from Planning and Strategy, UI/UX Design, App Development, Testing, to maintenance and support. Get in touch today to get started on your mobile app.

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