App Store Optimisation

How to Optimise Your App Store Listing to Boost Conversions

Making an excellent App Store page is not an art but its a science, there are many things you can add up on your app to increase the conversion rates as a marketer on the Google Play and Apple App store.

ASO (App Store Optimization) is the best way to push your app’s visibility in the app store. To compete with ASO, it’s essential to have the best tools, the right type of messages, design perfect and right ASO strategy.

Let’s check out how you can optimize your app store listing to bring up higher conversion rates in the lowered cost effective rate of User Acquisition.

App store optimisation (ASO)

Keyword Search

Determine which keywords you are going to make use before uploading your application to the app store, this helps in driving massive traffic for a more extended period, but there are some essential characteristics you need to follow while keywords identification.

Audience: Know which type of person is going to make use of your app, Business professional? Work from home applicants? Pinpoint your demographics and then know how your targeted audience will search for the app in the app store so that you can choose the right keywords.

Keyword Competitiveness: Know the value of your keyword, check out the competition for the keyword you have chosen.

Search Volume: You can check out the number of individuals searching for the keywords easily through mail online tools. Some of the online tools for making your keyword search more genuine and powerful includes Sensor Tower, KeywordTool.io,  App Tweak

First Impression Frame

The First Impression Frame has a more significant role in increasing your CVR to 26%. There are two different types of visitors in Play store namely.

Exploring Visitors: This type of visitors will find ever information regarding the app they are going to download from the app store page, and they represent 40% of the app store traffic.

Decisive Visitors: The visitor of this type will not check out any pieces of information on the app store page, they leave or install the application without any engagement and this type of visitors represents 60% of the app store traffic.

Google Play Store

Optimize Your App Screenshots

The important thing is that you need to optimize the marketing assets of each app store in the First Impression Frame. If you are on your Google Play, then make sure to optimize the Feature Graphics whereas on the Apple Store you need to optimize the First Impression Gallery. Both the Apple Store and Google Play are different in their working mechanism so its essential you avoid “One size fits all” approach when submitting your app. The preferences and mindset of both platforms are entirely different.

Screenshot Gallery Orientation Optimization

You can Boost the CVR by 28% by just testing your gallery, according to scientific research most of the leading publishers test their screenshot in the time interval of one month.

You can prefer gallery orientation optimization test as it has a significant impact on your visitors like what they see when they land etc. On both Google Play and Apple Store, there are options for portrait, landscape, hybrid and much more.

Apart from the above tips, make sure to follow the below ones for the perfect CVR boosting.

  1. Eliminate Repetitive Messages
  2. Traffic Sources Optimization
  3. Localization – Your Lowest Hanging Fruit.
  4. Culturalization
  5. Keyword Search
  6. Testing Frequently

These ASO (App Store Optimization) strategies are a cheap and effective way to ensure that your app gets seen in the App Store and testing will assist in amplifying the efforts.

As a full-service mobile app development company, Flexbox Digital handles the entire lifecycle of your app from Planning and Strategy, UI/UX Design, App Development, Testing, to maintenance and support. Get in touch today to get started on your mobile app.

October 11, 2018 App Development, CRO, Digital Strategy No comments yet
Facebook Video Marketing

Boost Your Conversions With Video Marketing On Facebook

People are watching more than 100 million hours of video on Facebook every day. Facebook video views are among the most cost-effective forms of social advertising at the moment. Video ads on Facebook will boost your brand awareness and strengthen your marketing message.

Facebook video marketing: a Boon in disguise

Videos are the most effective visual story-tellers that could be passed on and shown in a moments click. The content in the video if made crisp and on point could even convey evoking messages across the globe on any platform. Such influential tools of propagation could be shaped in forms that can help the business run like a wild horse in the field of marketing. Facebook provides a convenient and efficient video system wherein you can make any video formats, live or documented, and send it across pages to gain popularity through viewership. The video option in Facebook has been standing as a tall competition against the ruler of the video world, i.e. YouTube. All you have to think is the methods of making your video stand out in the scroll page and make those scrolling thumbs pause for a moment to view a few minutes of it. It is also your job to make the video an interesting and informational advert that could be spoken about amongst your target audience.

Construct your video to capture your audience

Before getting into the details of constructing an efficient video, you must be aware of the tricks used by your competitors and be better than them. Remember, Facebook is a common platform for many other businesses and the interest of your viewer may shift to any of them if your video lacks some essentials. To capture the concentration of your viewer you have to beat all possible competitors that might pop up in every direction on the wall.

Choose a click-worthy video thumbnail image

The newsfeed on the Facebook wall is subjected to constant updates by the piling of new shares and uploads. So the attention span of any viewer who scrolls through such a busy newsfeed relies on the better video among so many. Viewers make quick decisions on whether to watch the video or not, so grab their attention by posting your strongest image at the front of your video. To do this, know your audience first and make the move.

Shout out in silence

Most viewers scroll through their newsfeed with the video sound option on silent. Being this case, take care that your video can communicate the message even without any sound. It would be better to construct videos with strong images and quotes rather than dialogues for better perception.

A/B Test

It would be better to make more than one video on the same subject and put it to test on the platform. The one with the most viewership would be your go-to option. If this is not working, try again with different versions and with better reach by tweaking the videos.

With the Facebook Video, you have an ocean of viewers at ready. Sell your story around the globe and attract potential customers at their leisure time.

June 3, 2018 Content Marketing, CRO, Social media marketing No comments yet
How To Create A Successful-website

How To Create A Website That Keeps Customers Returning

Creating a successful website is not a single goal, but a three-stage achievement. It has to attract more visitors while enthralling them into lingering longer on the site; and encouraging re-visits from the usual customers. Such high-end aim can be achieved only by strategically planning the growth and expansion of the site.

The hardest step lies in the conversion of a site visitor into a customer. The next step guarantees the life-span of your customers by making them re-visit your website.

Let us discuss some easy methods by which you can encourage your customers to revisit your website.

Website Design and Ease of Use

The time that your customers spend on your website depends on the aesthetic aspect of your site along with its quality and ease of use. The basic satisfaction to be fulfilled is to have a good design along with easy navigation options to make the customers feel at ease with the website without much hassle. The customer must be able to easily find information or product that they intend to find. Enlisted are some pointers that are essential in designing a good website

  1. Ensure compatibility with desktops, tablets, and mobile phone screens.
  2. Use appropriate and easy to understand commendable language.
  3. Use images and videos to convey your messages.
  4. De-clutter to avoid any confusion on the website.
  5. Add a prominent search bar on your site.

Website design should focus around your user’s needs, if a website isn’t aesthetically pleasing or intuitive your website can become redundant and users will bounce from your web page.

How to create a successful - website usability

Content Design and Website Usability

The easiest way to give your visitors a reason to come back to your site is by creating relevant and engaging content. Though the norm of a successful return-visitors site is to follow a simple content, as a rule, adding a small segment of entertaining and interesting content can pique the fun for your website and thus its return-visitors count. Most visitors than visit any eCommerce website have a product in mind already. So give them easily accessible search bar options for comfort without time waste on unnecessary clicks. Pointers for keeping your customers interested on your site are:

  1. Place your search bar on top where it is easily visible.
  2. Place your new contents on highlighted format.
  3. Follow this arrangement with popular contents.
  4. Show the products that would complement the previous products purchased by the customer.
  5. Show all the offers up front on your site with exciting images.

How to create a successful website - Post Engagement

Post Purchase Customer Engagement

Maintaining a proper communication channel with the customer after a successful purchase of a product is essential to encourage their re-visit. Send them emails asking for a review of the product. Update them via email on any upgrades or offers related to the product. Send them newsletters or posters to give the knowledge about your newly arrived products. Offer ideas on increasing the life of the product or requesting service when the product is at fault. Some pointers for encouraging re-visit:

  1. Offer some reduced costs on other products that are linked to the originally purchased item.
  2. Educate them on better uses of the product.
  3. Update them on seasonal events if any.

Make the first experience of your customer’s memorable to make an impression on the quality of the site. This will guarantee the customers to return to your site and become brand messengers of your site.

Thinking of building a new website or updating your existing one? Get in touch with us or learn more about our Services and custom web design service.

April 3, 2018 CRO, Web Design No comments yet
Conversion Rate Optimisation

4 Beginner Tips To Increase Your Website Conversion Rate

Conversion Rate Optimisation (CRO) is the process of improving user experience in order to increase website visitors into potential customers and leads. Conversion rate refers to the number of visitors who do what you want them to do, like purchasing a product from your website, requesting a quote, subscribing to a service, etc. Any online business thrives only when it has the great conversion ratio. Higher conversion rate = better Return on Investment (ROI).

Website Conversion Rate Funnel

4 Proven Ways To Improve Your Website Conversion Rate

Call to Action (CTA)

CTA is an image or line of text that prompts on a website that tells the visitor to take some specified action. Call-to-Actions are a necessity in every web page to provide customers with compelling reasons to buy their product or service. The Call to Action (CTA) that you use must create a sense of urgency or interest, such as limited time only, offer ends soon or special, in the minds of the customers. CTA provided must encourage the customer to take the desired action; it may be a subscription, a purchase, or any other kind of advertisement. Creating an effective call to action that will increase your website conversion rate and leads.

Create Value

Acquisition of customers is the main goal, but having repeated visitors can really boost up your sales and website popularity. Attracting repetitive purchase from the same customers can be a tricky task as it needs you in differentiating your brand and product from your competitors and demonstrating that your site offers more value and reasonability to them, thereby creating loyalty in them.

Improve The User Experience

Customers purchase only if they feel good about the website and its products or services. The first step in achieving this is to create a positive ambiance on your website that creates a good customer experience. Some pointers for a better user experience are:

  1. Good website navigation makes it easy for your users to find what they want.
  2. Providing a strong call-to-action makes the process easier
  3. Use catchy phrases in titles and subtitles to make the customer read on
  4. Perform user testing and cross-browser, platform, and device testing
  5. Optimize your website for mobile
  6. Pay attention to site speed and page loading. Analyse your website speed using Google PageSpeed insights, GTmetrix, and Pingdom
  7. Use hyperlink differentiation to make your offers stand out
  8. Avoid any occurrence of errors while the customer is browsing your site

Build a Landing Page

Every website needs a good landing page to make the first impression a memorable one. The landing page must have a logical connection from the online advertisement, search link or backlink. Landing pages determine the rate of conversion factor of the customers from visitors into sales or leads. A landing page differs from a home page as it focuses and prompts the visitors to take an action. It can be a temporary set up and has very few navigational options. A landing page acts as a platform to convert website visitors into leads and drive more conversions with A /B testing and user testing.

CRO is an ongoing process that helps you maximise the Return on Investment (ROI) of your marketing campaign. For more information on how to optimise your website for higher conversion rates, please contact us or learn more about our Web Design and Digital Marketing Services.

 

January 2, 2018 CRO, Digital Strategy, e-Commerce, Web Design No comments yet
Categories
Recent Posts
Archives

Have a project in mind? Let's talk about it.

Write us a message.