Mobile App For A Business

Benefits of Having a Mobile App for Your Business

Mobile apps are becoming more and more prevalent, with nearly 70% of smartphone users downloading at least one mobile app per month. If you have a service or product that could be enhanced by having an app, it’s time to consider whether or not developing one makes sense for your business.

Many small and medium-sized businesses have already included applications for mobile devices in their business plans. Are you one of them?

From increasing sales to providing global exposure for the brand, a mobile application can help your company. Here are a few principal reasons why you should think about the development of mobile apps as a critical element of your business strategy:

Digitalization has become a need.

Most people worldwide use their smartphones and tablets to browse websites, read email or listen to music. It is not surprising if they use these devices more than PCs. What’s more, most consumers use apps that connect them with their favourite brands. If you have your own company, it is time to develop your app so that you can be in touch with customers at any time!

Mobile App For A Business

Need to update the marketing channel

In today’s world, if you’re not on social media, you’re missing out on an enormous opportunity to connect with your customers and clients. Having a well-designed website is essential, but it doesn’t replace having a presence on Facebook or Twitter. Creating an app for your business from a recognized Mobile App Development Company in Melbourne will give you even more opportunities to reach out to potential customers in new ways. For example, some restaurants have apps that allow people to order food from their phones and pick it up at a drive-through window when it’s ready; other companies use apps as virtual tour guides of their facilities or products.

Customer Experience and Brand Awareness

Developing an app will help you increase your customer experience and brand awareness because people love apps, and they’re straightforward to access. Mobile app users who have downloaded at least one company-specific app are 49% more likely to purchase from that company than consumers who don’t have its app installed. And a whopping 59% of business-app users claim they’ve purchased more products or services from their favorite brands due to having their apps. 64% of smartphone owners use apps daily. There’s no better way to reach them!

Survive in the competitive world

In today’s competitive world, app development is considered one of the most important strategies for companies and individuals to gain a competitive advantage over their competitors. You can also hire an App Development Company to get help in developing a perfect app. It can go from high-end, interactive games apps and complex enterprise apps to essential one-screen apps that allow users to perform actions such as searching and booking.

Final Words

So whether you want to see what your app looks like or need help with marketing and monetization, Mobile Application Development Company will help build your dream app. Contact us today, and we’ll set up a convenient meeting for you to discuss how we can turn your ideas into reality.

Difference Between Emails & Push Notifications

Difference Between Emails & Push Notifications

It can be challenging and tempting to decide which option to choose when building your mobile app – push notifications or emails? Both have pros and cons, and neither can be considered a better option. In this blog, we will take a closer look at both of these methods, so you can make an effective decision when it comes time to launch your mobile app.

Key Differences Between Push Notifications vs. Email

There are a few differences between push notifications and email, which mobile app development companies should consider while deciding upon a communication strategy. Let’s understand the difference in brief:

Length of content matters.

Push Notifications: These are brief and simple. Make use of specific words to reach their target audience. People are more likely to read messages in short pieces than lengthy texts or long paragraphs.

Email: they are more than 60 words long and wordy. They are sent in the formal format, making them lengthy and full of words. Most people don’t read these emails intended to be used for marketing.


Push Notifications: Many app owners will be annoyed if they constantly receive notifications when they work in the app. Do not bombard them with notifications, as once they have turned off notifications, you’ll never deliver them more notifications.

Emails: Many people sign up to receive emails, but the probability of unsubscribing is lower. Many people don’t bother with emails and may even send their mailers to the spam folder or delete them.

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One-Click Subscription

Push Notifications: They have a higher standing on this platform regarding one-click subscriptions. Push notifications are sent when the user is online, and they have more chances of obtaining an account. There are no issues with delivery.

Emails: they don’t get many subscriptions since people do not pay attention to any email that appears to spam them. Various formalities must be adhered to when sending an email. It must be dealt with in spam folders as well.

Click-Through Rate

Push notifications: They get more fantastic clicks since they have a bounce ratio of close to zero, and people are drawn to the message in a short amount of time. They click on what they want, keeping a specific target audience.

Emails: There are fewer chances for individuals to click on the links mentioned within the email. Many emails are bounced each day, and some get kept unopened

Rate of optimization

Push notification: According to various studies, push notifications are optimized at a 12% rate. It’s based on several aspects: One of them is that it’s short and conveys a clear message. It is a 100 percent view rate and is simple to read, meaning it isn’t overlooked.

Emails: Emails have a 1.9 percent optimization rate because people rarely open them. It’s only a quarter of the push notifications are received. Sometimes, people aren’t interested in extending the email because they see email marketing as spam and a lot of times, they are bounced.

Rate of Optimization

Best Mobile App Development Consultation

The best way to decide which type of notifications will be most effective for your users is to speak with a mobile app development agency that offers both push and email notifications as part of their services. Here at Flexbox Digital, we have extensive experience in mobile app development, so give us a call today if you would like advice on engaging your customers or employees better through push or email notifications.

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