Zoho Marketing Campaign Apps

Maximising Your Marketing Campaign with the Right Zoho App

Zoho offers a range of applications and modules that can be used for marketing campaigns. Choosing the right one depends on your specific needs and goals. Here are some options to consider:

Streamline Your Sales and Marketing Efforts with Zoho CRM

Zoho CRM: This is a customer relationship management tool that can help you manage your leads, track customer interactions, and automate tasks. It’s a great option if you want to streamline your sales and marketing efforts.

Elevate Your Email Marketing with Zoho Campaigns

Zoho Campaigns: This is an email marketing tool that allows you to create and send email campaigns, track opens and clicks, and measure campaign success. It’s a good option if you want to focus specifically on email marketing.

Conversion Rate Optimisation

Take Your Social Media Marketing to the Next Level with Zoho Social

Zoho Social: This is a social media management tool that allows you to schedule and publish posts, track engagement, and analyze results. It’s a good option if you want to focus on social media marketing.

Gain Actionable Insights and Improve Your Marketing Strategies with Zoho Analytics

Zoho Analytics: This is a business intelligence and analytics tool that allows you to analyze data from multiple sources and create custom reports and dashboards. It’s a good option if you want to track and measure the success of your marketing campaigns.

Boost Your Website’s Conversion Rates with Zoho PageSense A/B Testing Tool

Zoho PageSense: This is an A/B testing and conversion rate optimization tool that allows you to test different versions of your website or landing pages to see which performs better. It’s a good option if you want to optimize your website for conversions.

Streamline Data Collection and Lead Generation with Zoho Forms

Zoho Forms: This is a form builder tool that allows you to create custom forms for lead generation, surveys, and more. It’s a good option if you want to collect data from your customers or prospects.

Ultimately, the right Zoho app or module for your marketing campaign will depend on your specific needs and goals. Consider what you want to achieve with your campaign and which tool will help you get there most effectively.

If you’re looking to get started with Zoho, Get in touch with us or try Zoho One for managing your sales, marketing & support in one platform. As Australia’s leading Zoho Authorised Partner, we offer implementation, integration, migration, and developing Zoho solutions across a range of industries.

April 14, 2023 CRM, Digital Marketing, Digital Strategy, Social media marketing No comments yet
Web design development agency

How to choose a Web Design Agency that will deliver results

If you are a new Aussie business or even an established organisation in need of a website revamp, hiring a web design agency in Melbourne will be of great help as Melbourne has a pool of talented web designers. With many companies to select from, determining which is the finest for you can occasionally appear difficult when it does not have to be. The following are some of the variables to consider while determining how to hire a web design agency:

Prior Experience

Prior Experience: It will offer you an excellent idea of how your website will appear, or at the very least, what standard it will be done to. Additionally, their previous work serves as a solid indicator of how they can construct a website targeted to your sector. The agency you choose to hire should have experience in custom web application development and designing.

Technology

What Technology They Use: Websites are not just about layouts and HTML. It is more about what it has to offer. Your web design agency should be well versed with the latest trends such as product visualization, payment process, and more. If your audience is the next generation, you should focus on having a state-of-art website that uses interactive tools for customers to find useful products and services

Agency Website

How Is Their Website. If they have a poor website, chances are they will give your project a poor appearance as well. Having a well-branded, simple-to-use, and user-centric website speaks volumes about what they hope to accomplish with you. The agency you chose to hire should be experienced in custom website development.

How To Create A Successful-website

Website User Experience

Your website has to have a lasting impact on the viewers, encouraging them to take any action to be your next customer. For that, your website has to be practical and intractable. Having a beautiful website is good for retaining viewers, but if you want to convert customers, it has to be responsive.

Select a web design firm that understands your requirements. At Flexbox Digital, Australia-based web development and designing company, we place a high premium on the design phase of your website’s development, and before we begin any project, we present each customer with a pre-built design. This is how your website will seem once all photos, logos, and text are attached. This is where we can confirm our clients are satisfied or make any necessary changes before initiating the actual build.

Conclusion

Developing a website for your business is critical for establishing your brand and destination for your audience. It is critical to ensure that it is constructed properly and performs as intended. Choosing a design agency should be based on who you believe will do the greatest job for you, regardless of size.

Thinking of building a new website or updating your existing one? Get in touch with us or learn more about our Services and custom web design service.

January 7, 2022 Digital Strategy, UX UI Design, Web Design No comments yet
How to Start a Business Online

How to Start a Business Online: Steps To Succeed

Starting a business of your own and running it successfully is the dream of many aspiring entrepreneurs. to achieve this dream, the first thing that you might need is a solid winning strategy that would stand its ground even at times of crisis. needing a strategy is the most important part of business ethics because building a business from scratch might be a long road, but its failure takes no time.

Here are some steps designed for a successful business growth

Sell answers not suggestions

Every business is shaped for the purpose of providing either products or services for the people. this essentially means that the success of your business revolves around the satisfaction of your customers. choosing the right product/service is less a wise option than choosing the perfect market for business. find the best suitable market by listing down the needs and necessities of the customers around you. visit forums and find which market has not yet brought out satisfactory results and establish your business there. by doing this you will be selling the answers that are most searched by the customers and hence gaining more business through it.

Enthral through words

The next step towards establishing your business would be building a welcoming and alluring website. The content of your website must be of a simple yet deeply meaningful format that conveys the details of your product and your business in an out-front manner. Arrange your content in an exciting format so that your customers find their answers and are prompted to read more into your site. Place your offers in an easily accessible format to the customers. In short, your website must be a simple and happy run for your customers who enter worrying about a problem and must exit with a solution.

Advertise to visualize

Once you have established a foundation of a strong website, promote your website with SEO, Guest blogging, Social media, Email marketing, Google My Business, PPC. This will direct more traffic to your site and increase the ranking of your page in the google search engine. You could also use it as a testing platform to test your various sale methods to see which of them bring in more traffic. Similarly, you can invest in creating interesting content that can be linked in various websites which could give insights upon some unclassified doubts. Certain inclination towards social media can do no harm in this context to sell your page through interesting posts and happenings. Through this process, your business will build a name and reputation that will definitely bring in more traffic.

UX Optimisation and Conversion

Importance of re-visit

Now that the visitor count of your website have been increased, it is essential to turn these visitors into customers by making personal contact with the visitors via emails and social media. The emails must be re-assuring the quality of your service/product and must increase the curiosity of the visitor into making a purchase. Once the sale is made, it is now vital to maintain contact with the customer by sending mails on the new offers or interesting them with an item connected to the previous sale. If the customers are followed up promptly, there is a high chance that they would make another purchase and hence increase your re-visit value.

These were a few fail-proof methods for building a strong business online, you can also experiment by adding on a few other methods without deviating from the cause; which is to make the customers feel understood and answered.

To help you get started, business.gov.au created a simple business plan template that you can download for free from their website. You can download the free business plan template here.

Thinking of building a new website or updating your existing one? Get in touch with us or learn more about our Services and custom web design service.

September 9, 2021 Digital Strategy, Startup, Web Design No comments yet
Web Design Rules

Web Design Rules You Should Never Break When Designing Website

Have you ever wondered why companies are often willing to pay premium to “Design” websites for their organisation? because — websites are no longer an extension of their business, it has turned in to their business itself.

A quality web design is the best marketing investment, website determine the credibility of a business and its products. With a credible and quality website, businesses get more customers and increase conversions.

Based on our experience and successful projects, we have shortlisted some fundamental rules which one shouldn’t break in web design when designing websites.

Make your website landing page look welcoming

Make your landing page look welcoming to your website visitors. Use relevant images and videos to explain your offer. Images of people can make your website more warm and personal. Use headlines subheadings and engaging content. Website visitors should know what you’re trying to communicate within few seconds of viewing your landing page or they will most likely leave.

Include a Call to Action (CTA) buttons

Call to Actions are always crucial for any website. So, as a business person, you have to look at the call to action button and make it appealing to the customers. Ex: The general call to actions buttons are “Learn More,” “Buy Now,” “Click Here” and “Schedule Free in-home Estimate” etc. You have to make it appealing and visible to the audience at first glance. As it is the main selling point of the website, you should care more about it.

Sometimes it happens that sites bury these CTAs below the website where users cant see. So, they often get less ROI, hence make sure to include CTA button attractively.

UX Optimisation and Conversion

Always ensure that you avoid Readability/Legibility Issues

This is one of the standard web design mistake committed by a lot of websites. If you are making this mistake, then you should resolve this instantly. If users aren’t able to read your text on the site it means your messages are not reaching them. So, having legible typography on your site is often essential. Usually, there are several ways where web designers can decrease legibility. It could be due to poor text colors choices, or it could be a light colored background, or it may be even hard to read words. Anything can decrease legibility. In some cases, dark text on the dark background can also make it difficult for users to understand. So, always try to avoid these mistakes. You can avoid these by using perfect color contrast. Just make sure always use perfect fonts and spacing in between letters and lines. This will help you to improve readability and usbility.

Avoid Distracting Autoplay

Using videos, audio and other forms of media flies can add life to your web page. But, at the same time, it can damage your reputation when it continuously makes user frustrated. When you add video or audio or other digital media, you should never use the autoplay feature. By adding these feature it becomes hard for users to navigate. As a result, you will lose your click-through rate. Instead of these, you can simply keep a play and pause button on your site. so, that users can play or pause the video or audio file whenever they want. It will make them comfortable, and it is one of the basic rules you should never break.

Never forget to proofread

Along with these tips, never forget to proofread. Proofreading always gives an in-depth look on how you have placed your content, website structure and more. So, never forgot to proofread your page. In general, proofreading is the final step before making your website live. Be careful with the proofreading so that you can identify and resolve your errors.

These are some of the web design rules you should never break when designing a website.

Thinking of building a new website or updating your existing one? Get in touch with us or learn more about our Services and custom web design service.

May 28, 2019 Digital Strategy, UX UI Design, Web Design No comments yet
What UX Does For Digital Marketing

What User Experience (UX) Does For Digital Marketing

User Experience (UX) is crucial in the competitive landscape. Companies often think about UX to gain a competitive advantage to their product. So, they spend a hefty amount of dollars on User Experience of products or services.

User Experience (UX) is nothing but the understanding of users needs. It is merely a human-centered approach that provides a meaningful experience to the users.

UX is vital for the digital world, and it has been a crucial on-demand element in the digital world. In today’s market, customers are always demanding for their needs to be delivered instantly. So, this makes business to run towards the user experience.

User Experience can be tricky because it is a mixture of different principles such as usability, interaction, design, visual design, content strategy, and user search as well.

Now, by seeing this as a starter, you might think what the value of user experience in digital marketing is? If you are thinking about it, fret not, we have got you covered. In this blog, we’ll let explain the value of User Experience in digital marketing.

UX is Key for Increasing ROI & Brand Awareness

UX is a key factor which can increase conversion rate. In general, better overall UX performance of site translates into better conversion rates and increase ROI.

Another interesting aspect is it increases brand awareness. It’s a proven fact, in general people love some brands special because they can easily access the products on their sites. So, we can surely, say that having an excellent “UX interface” can help you increase your brand name. The main aim of UX is to improve the design of the site and make it simpler for the customer.

Connection Between Empathy + UX + Digital Marketing

Empathy always allows the brand to build an emotional connection properly in Digital Marketing. Whereas in UX — Empathy will provide the capacity to recognize emotions which are experienced by users. In fact, empathy is a key skill for great UX designer and Digital Marketer as well. Empathy connection between UX + Digital Marketing always helps you to understand how to solve their problems and create better products.

Different Research Approaches Are Needed

User Experience is all about putting the audience needs first and standing out from the competitors. In User Experience, you will have a research-focused approach. So, you will focus on discovering and identifying the needs of humans. The methodologies which you use should be qualitative, so it makes excellence in carefully framing the problem.

Along with that, the multiple research approaches also ensures every product is quickly discovered and used by the real human. On the other hand, digital marketers don’t have to focus more on generating new ways, but they focus on marketing. They do research focused on markets through quantitative methods.

UX Optimisation and Conversion

UX Optimization + Digital Marketing often gets Good Conversions

UX is incredibly vital to increase conversions. It’s been a proven fact, and I’m sure most of you might know about this line.

As a UX Designer or Digital Marketer, the primary goal to increase the ROI of a product is to identify obstacles. Whenever a digital marketer finds the obstacles, UX designer can continuously optimize them to ensure everything performs well. With UX based test and UX approach, you can increase CRO.

User Experience is more than what digital marketers presently think.

Digital marketing field is playing a vital role in this modern world. The impact of social media is incredible when it comes to digital marketing. In the future, it tends to improve a lot because social media has been an essential part of the web.

People are slowly becoming comfortable to search for the product, and then buy the product by reading reviews. To survive in the numeric field moving forward marketers have to gain knowledge on essential ingredients in designing products and have an idea about User Experience as it helps them sell the product easily.

We hope this blog should have helped you understand the importance of UX in the Digital marketing field.

Any questions or want us to help you develop an effective UX Strategy for your next digital marketing campaign, don’t hesitate to get in touch with us.

March 22, 2019 Digital Strategy, Social media marketing, UX UI Design No comments yet
App Store Optimisation

How to Optimise Your App Store Listing to Boost Conversions

Making an excellent App Store page is not an art but its a science, there are many things you can add up on your app to increase the conversion rates as a marketer on the Google Play and Apple App store.

ASO (App Store Optimization) is the best way to push your app’s visibility in the app store. To compete with ASO, it’s essential to have the best tools, the right type of messages, design perfect and right ASO strategy.

Let’s check out how you can optimize your app store listing to bring up higher conversion rates in the lowered cost effective rate of User Acquisition.

App store optimisation (ASO)

Keyword Search

Determine which keywords you are going to make use before uploading your application to the app store, this helps in driving massive traffic for a more extended period, but there are some essential characteristics you need to follow while keywords identification.

Audience: Know which type of person is going to make use of your app, Business professional? Work from home applicants? Pinpoint your demographics and then know how your targeted audience will search for the app in the app store so that you can choose the right keywords.

Keyword Competitiveness: Know the value of your keyword, check out the competition for the keyword you have chosen.

Search Volume: You can check out the number of individuals searching for the keywords easily through mail online tools. Some of the online tools for making your keyword search more genuine and powerful includes Sensor Tower, KeywordTool.io,  App Tweak

First Impression Frame

The First Impression Frame has a more significant role in increasing your CVR to 26%. There are two different types of visitors in Play store namely.

Exploring Visitors: This type of visitors will find ever information regarding the app they are going to download from the app store page, and they represent 40% of the app store traffic.

Decisive Visitors: The visitor of this type will not check out any pieces of information on the app store page, they leave or install the application without any engagement and this type of visitors represents 60% of the app store traffic.

Google Play Store

Optimize Your App Screenshots

The important thing is that you need to optimize the marketing assets of each app store in the First Impression Frame. If you are on your Google Play, then make sure to optimize the Feature Graphics whereas on the Apple Store you need to optimize the First Impression Gallery. Both the Apple Store and Google Play are different in their working mechanism so its essential you avoid “One size fits all” approach when submitting your app. The preferences and mindset of both platforms are entirely different.

Screenshot Gallery Orientation Optimization

You can Boost the CVR by 28% by just testing your gallery, according to scientific research most of the leading publishers test their screenshot in the time interval of one month.

You can prefer gallery orientation optimization test as it has a significant impact on your visitors like what they see when they land etc. On both Google Play and Apple Store, there are options for portrait, landscape, hybrid and much more.

Apart from the above tips, make sure to follow the below ones for the perfect CVR boosting.

  1. Eliminate Repetitive Messages
  2. Traffic Sources Optimization
  3. Localization – Your Lowest Hanging Fruit.
  4. Culturalization
  5. Keyword Search
  6. Testing Frequently

These ASO (App Store Optimization) strategies are a cheap and effective way to ensure that your app gets seen in the App Store and testing will assist in amplifying the efforts.

As a full-service mobile app development company, Flexbox Digital handles the entire lifecycle of your app from Planning and Strategy, UI/UX Design, App Development, Testing, to maintenance and support. Get in touch today to get started on your mobile app.

October 11, 2018 App Development, CRO, Digital Strategy No comments yet
UX Strategy in Digital Marketing

Why Is User Experience Key To Digital Marketing Success

Today’s consumers are smart and tech savvy and smart devices are now the primary window to access information, buy product, services and experience the digital world. When it comes to developing and executing modern digital marketing campaigns, UX is vital and will always be in creating a strong and successful digital campaign. If you are marketing your business on a digital platform you must focus on the user experience as much as you do on your digital content.

Well crafted digital copy enhances the user experience

Search engine optimised content is at the heart of the most successful digital marketing campaigns. And with a proper content and UX strategy in place, digital campaigns can achieve 4 times higher probability of being successful. You should spend only 20% of the time in creating content and 80% of your time promoting and distributing your content across multiple channels. Content distribution marks the effectiveness of any digital campaign.

Create an effective landing page design

Even though you market your products on various digital platform and websites, it will only redirect the customers to your business website. A visitor should find the information they need without any hassle. Having a perfect landing page for your website is the most effective way to improve your website conversion rate and ROI.

A lagging website will only put a dent on the user experience and put a bad impression about the company. With seamless interaction, they don’t think about other options.

  1. 70% of customers choose company blogs over the ads they see elsewhere to know about the product.
  2. 82% of the consumers enjoy learning about a product from the company blogs, says Quicksprout.

Make your content fresh and engaging. Providing options to review, buttons to share the blog contents will give the customer a sense of satisfaction. These factors will improve the user experience.

Landing Page UX Strategy

Optimise it to mobile

Consumers will want to make the best out of their time and look for information in an instant. A big share of consumers uses their mobile to know more about a product or a brand. In fact, 84% of the customer-centric companies focus on improvising the mobile user experience.

But, a poorly optimized mobile site makes a customer five times more likely to leave the site. And 61% of customers admit to searching for an alternative website if the current site is not satisfying. Here are some quick points that say why making your website mobile friendly is necessary.

  1. 77% of people prefer mobile search even if there’s a PC available.
  2. A statistic says sites not optimized for mobile make 48% of the users feel frustrated.
  3. 60% of customers use only the mobile to research a product before making any buy decision.
  4. 63% of shoppers make purchases based on their mobile research.

As the statistics say more customers interact through the mobile, it is necessary to give them a good experience while they are at it.

Mobile UX Design Strategy

What does the study say?

All over the world, studies are made to find ways to improve the user experience and what will be its impact. A survey says, by the year 2020 user experience will be the key to make a brand successful. Its impact will be so powerful that, even the product and price factor will get subsided.

Any questions or want us to help you develop an effective UX Strategy for your next digital marketing campaign, don’t hesitate to get in touch with us.

July 11, 2018 Digital Strategy, UX UI Design No comments yet
Conversion Rate Optimisation

4 Beginner Tips To Increase Your Website Conversion Rate

Conversion Rate Optimisation (CRO) is the process of improving user experience in order to increase website visitors into potential customers and leads. Conversion rate refers to the number of visitors who do what you want them to do, like purchasing a product from your website, requesting a quote, subscribing to a service, etc. Any online business thrives only when it has the great conversion ratio. Higher conversion rate = better Return on Investment (ROI).

Website Conversion Rate Funnel

4 Proven Ways To Improve Your Website Conversion Rate

Call to Action (CTA)

CTA is an image or line of text that prompts on a website that tells the visitor to take some specified action. Call-to-Actions are a necessity in every web page to provide customers with compelling reasons to buy their product or service. The Call to Action (CTA) that you use must create a sense of urgency or interest, such as limited time only, offer ends soon or special, in the minds of the customers. CTA provided must encourage the customer to take the desired action; it may be a subscription, a purchase, or any other kind of advertisement. Creating an effective call to action that will increase your website conversion rate and leads.

Create Value

Acquisition of customers is the main goal, but having repeated visitors can really boost up your sales and website popularity. Attracting repetitive purchase from the same customers can be a tricky task as it needs you in differentiating your brand and product from your competitors and demonstrating that your site offers more value and reasonability to them, thereby creating loyalty in them.

Improve The User Experience

Customers purchase only if they feel good about the website and its products or services. The first step in achieving this is to create a positive ambiance on your website that creates a good customer experience. Some pointers for a better user experience are:

  1. Good website navigation makes it easy for your users to find what they want.
  2. Providing a strong call-to-action makes the process easier
  3. Use catchy phrases in titles and subtitles to make the customer read on
  4. Perform user testing and cross-browser, platform, and device testing
  5. Optimize your website for mobile
  6. Pay attention to site speed and page loading. Analyse your website speed using Google PageSpeed insights, GTmetrix, and Pingdom
  7. Use hyperlink differentiation to make your offers stand out
  8. Avoid any occurrence of errors while the customer is browsing your site

Build a Landing Page

Every website needs a good landing page to make the first impression a memorable one. The landing page must have a logical connection from the online advertisement, search link or backlink. Landing pages determine the rate of conversion factor of the customers from visitors into sales or leads. A landing page differs from a home page as it focuses and prompts the visitors to take an action. It can be a temporary set up and has very few navigational options. A landing page acts as a platform to convert website visitors into leads and drive more conversions with A /B testing and user testing.

CRO is an ongoing process that helps you maximise the Return on Investment (ROI) of your marketing campaign. For more information on how to optimise your website for higher conversion rates, please contact us or learn more about our Web Design and Digital Marketing Services.

 

January 2, 2018 CRO, Digital Strategy, e-Commerce, Web Design No comments yet
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