Why Is User Experience Key To Digital Marketing Success
Today’s consumers are smart and tech savvy and smart devices are now the primary window to access information, buy product, services and experience the digital world. When it comes to developing and executing modern digital marketing campaigns, UX is vital and will always be in creating a strong and successful digital campaign. If you are marketing your business on a digital platform you must focus on the user experience as much as you do on your digital content.
Well crafted digital copy enhances the user experience
Search engine optimised content is at the heart of the most successful digital marketing campaigns. And with a proper content and UX strategy in place, digital campaigns can achieve 4 times higher probability of being successful. You should spend only 20% of the time in creating content and 80% of your time promoting and distributing your content across multiple channels. Content distribution marks the effectiveness of any digital campaign.
Create an effective landing page design
Even though you market your products on various digital platform and websites, it will only redirect the customers to your business website. A visitor should find the information they need without any hassle. Having a perfect landing page for your website is the most effective way to improve your website conversion rate and ROI.
A lagging website will only put a dent on the user experience and put a bad impression about the company. With seamless interaction, they don’t think about other options.
- 70% of customers choose company blogs over the ads they see elsewhere to know about the product.
- 82% of the consumers enjoy learning about a product from the company blogs, says Quicksprout.
Make your content fresh and engaging. Providing options to review, buttons to share the blog contents will give the customer a sense of satisfaction. These factors will improve the user experience.
Optimise it to mobile
Consumers will want to make the best out of their time and look for information in an instant. A big share of consumers uses their mobile to know more about a product or a brand. In fact, 84% of the customer-centric companies focus on improvising the mobile user experience.
But, a poorly optimized mobile site makes a customer five times more likely to leave the site. And 61% of customers admit to searching for an alternative website if the current site is not satisfying. Here are some quick points that say why making your website mobile friendly is necessary.
- 77% of people prefer mobile search even if there’s a PC available.
- A statistic says sites not optimized for mobile make 48% of the users feel frustrated.
- 60% of customers use only the mobile to research a product before making any buy decision.
- 63% of shoppers make purchases based on their mobile research.
As the statistics say more customers interact through the mobile, it is necessary to give them a good experience while they are at it.
What does the study say?
All over the world, studies are made to find ways to improve the user experience and what will be its impact. A survey says, by the year 2020 user experience will be the key to make a brand successful. Its impact will be so powerful that, even the product and price factor will get subsided.