The Basics of Increasing Mobile App Engagement and User Retention
Believing that user acquisition is enough to drive forward the success of a mobile app is nothing short of a lame misconception. ‘Active presence’ inside the app is the key factor without which the numbers in the download rates serves no actual purpose.
The true success of a mobile app comes from sustained time periods of customer engagement and retention in the mobile app. In simpler words, ‘engagement’ is used to denote the active participation of the users in the application at a specific time period. Similarly, ‘retention’ is another term that is used to indicate the number of users who return to the app to revisit it after the very first encounter within the first 30 days.
The average of the two brings out the ‘stickiness’ each user has with the app. Avoiding user abandonment is one of the toughest challenges to be faced and resolved. Statistics tell us that there is a 60% probability of users abandoning the app if it is opened just once a week.
Check out the following steps for improving user engagement and retention
Deliver a well-functioning mobile app with innovation
The first and the most important step in boosting your engagement and user retention rates is to develop a quality mobile app. An app that crashes constantly or doesn’t live up to expectations will lead to the bad user experience. So, focus on choosing the right platform to develop your minimum viable product (MVP) mobile app that’s both “minimum” and “viable.
Ensure easy onboarding
Effective onboarding experience helps new users get value from your product faster. Reduce the information forms and entry-level screens to allow the users to access your app faster without unwanted lag as it may be a risk that prevents them from re-visiting the app.
Employ a good number of push notifications