Maximising Your Marketing Campaign with the Right Zoho App

Zoho offers a range of applications and modules that can be used for marketing campaigns. Choosing the right one depends on your specific needs and goals. Here are some options to consider:

Streamline Your Sales and Marketing Efforts with Zoho CRM

Zoho CRM: This is a customer relationship management tool that can help you manage your leads, track customer interactions, and automate tasks. It’s a great option if you want to streamline your sales and marketing efforts.

Elevate Your Email Marketing with Zoho Campaigns

Zoho Campaigns: This is an email marketing tool that allows you to create and send email campaigns, track opens and clicks, and measure campaign success. It’s a good option if you want to focus specifically on email marketing.

Take Your Social Media Marketing to the Next Level with Zoho Social

Zoho Social: This is a social media management tool that allows you to schedule and publish posts, track engagement, and analyze results. It’s a good option if you want to focus on social media marketing.

Gain Actionable Insights and Improve Your Marketing Strategies with Zoho Analytics

Zoho Analytics: This is a business intelligence and analytics tool that allows you to analyze data from multiple sources and create custom reports and dashboards. It’s a good option if you want to track and measure the success of your marketing campaigns.

Boost Your Website’s Conversion Rates with Zoho PageSense A/B Testing Tool

Zoho PageSense: This is an A/B testing and conversion rate optimization tool that allows you to test different versions of your website or landing pages to see which performs better. It’s a good option if you want to optimize your website for conversions.

Streamline Data Collection and Lead Generation with Zoho Forms

Zoho Forms: This is a form builder tool that allows you to create custom forms for lead generation, surveys, and more. It’s a good option if you want to collect data from your customers or prospects.

Ultimately, the right Zoho app or module for your marketing campaign will depend on your specific needs and goals. Consider what you want to achieve with your campaign and which tool will help you get there most effectively.

If you’re looking to get started with Zoho, Get in touch with us or try Zoho One for managing your sales, marketing & support in one platform. As Australia’s leading Zoho Authorised Partner, we offer implementation, integration, migration, and developing Zoho solutions across a range of industries.

April 14, 2023 [email protected] CRM, Digital Marketing, Digital Strategy, Social media marketing No comments yet

Digital Marketing Internship / Placement Role

We are seeking a talented person to learn and contribute to all things marketing. The position is suited to a marketing student or recent graduate with a strong interest in Strategic and Digital Marketing.

Responsibilities

To manage an ongoing social media campaign. i.e. daily posts to Instagram, Facebook
suggest and implement new strategies to develop brand awareness and growth
Respond to social media posts, messages, emails and comments
Work with the marketing department to ensure goals are met
Manage paid and organic content publishing across major social networks
To build and maintain the brand across social media platforms, which includes increasing engagement, acquiring followers, and conducting promotions
Email Marketing

Qualifications

Bachelor’s degree in progress or completed
Demonstrate a passion for social media and an eagerness to learn and share new trends in the social and digital marketing space
Knowledge/experience with social media for businesses
Strong written and oral communication skills
Strong communication skills

The international student visa holder is also eligible to apply for the internship.

If you think this Internship/Placement role will suit you, click here to apply online, and we will be in touch if your application is successful.

May 12, 2021 [email protected] Careers, Social media marketing No comments yet

What User Experience (UX) Does For Digital Marketing

User Experience (UX) is crucial in the competitive landscape. Companies often think about UX to gain a competitive advantage to their product. So, they spend a hefty amount of dollars on User Experience of products or services.

User Experience (UX) is nothing but the understanding of users needs. It is merely a human-centered approach that provides a meaningful experience to the users.

UX is vital for the digital world, and it has been a crucial on-demand element in the digital world. In today’s market, customers are always demanding for their needs to be delivered instantly. So, this makes business to run towards the user experience.

User Experience can be tricky because it is a mixture of different principles such as usability, interaction, design, visual design, content strategy, and user search as well.

Now, by seeing this as a starter, you might think what the value of user experience in digital marketing is? If you are thinking about it, fret not, we have got you covered. In this blog, we’ll let explain the value of User Experience in digital marketing.

UX is Key for Increasing ROI & Brand Awareness

UX is a key factor which can increase conversion rate. In general, better overall UX performance of site translates into better conversion rates and increase ROI.

Another interesting aspect is it increases brand awareness. It’s a proven fact, in general people love some brands special because they can easily access the products on their sites. So, we can surely, say that having an excellent “UX interface” can help you increase your brand name. The main aim of UX is to improve the design of the site and make it simpler for the customer.

Connection Between Empathy + UX + Digital Marketing

Empathy always allows the brand to build an emotional connection properly in Digital Marketing. Whereas in UX — Empathy will provide the capacity to recognize emotions which are experienced by users. In fact, empathy is a key skill for great UX designer and Digital Marketer as well. Empathy connection between UX + Digital Marketing always helps you to understand how to solve their problems and create better products.

Different Research Approaches Are Needed

User Experience is all about putting the audience needs first and standing out from the competitors. In User Experience, you will have a research-focused approach. So, you will focus on discovering and identifying the needs of humans. The methodologies which you use should be qualitative, so it makes excellence in carefully framing the problem.

Along with that, the multiple research approaches also ensures every product is quickly discovered and used by the real human. On the other hand, digital marketers don’t have to focus more on generating new ways, but they focus on marketing. They do research focused on markets through quantitative methods.

UX Optimization + Digital Marketing often gets Good Conversions

UX is incredibly vital to increase conversions. It’s been a proven fact, and I’m sure most of you might know about this line.

As a UX Designer or Digital Marketer, the primary goal to increase the ROI of a product is to identify obstacles. Whenever a digital marketer finds the obstacles, UX designer can continuously optimize them to ensure everything performs well. With UX based test and UX approach, you can increase CRO.

User Experience is more than what digital marketers presently think.

Digital marketing field is playing a vital role in this modern world. The impact of social media is incredible when it comes to digital marketing. In the future, it tends to improve a lot because social media has been an essential part of the web.

People are slowly becoming comfortable to search for the product, and then buy the product by reading reviews. To survive in the numeric field moving forward marketers have to gain knowledge on essential ingredients in designing products and have an idea about User Experience as it helps them sell the product easily.

We hope this blog should have helped you understand the importance of UX in the Digital marketing field.

Any questions or want us to help you develop an effective UX Strategy for your next digital marketing campaign, don’t hesitate to get in touch with us.

March 22, 2019 [email protected] Digital Strategy, Social media marketing, UX UI Design No comments yet

Boost Your Conversions With Video Marketing On Facebook

People are watching more than 100 million hours of video on Facebook every day. Facebook video views are among the most cost-effective forms of social advertising at the moment. Video ads on Facebook will boost your brand awareness and strengthen your marketing message.

Facebook video marketing: a Boon in disguise

Videos are the most effective visual story-tellers that could be passed on and shown in a moments click. The content in the video if made crisp and on point could even convey evoking messages across the globe on any platform. Such influential tools of propagation could be shaped in forms that can help the business run like a wild horse in the field of marketing. Facebook provides a convenient and efficient video system wherein you can make any video formats, live or documented, and send it across pages to gain popularity through viewership. The video option in Facebook has been standing as a tall competition against the ruler of the video world, i.e. YouTube. All you have to think is the methods of making your video stand out in the scroll page and make those scrolling thumbs pause for a moment to view a few minutes of it. It is also your job to make the video an interesting and informational advert that could be spoken about amongst your target audience.

Construct your video to capture your audience

Before getting into the details of constructing an efficient video, you must be aware of the tricks used by your competitors and be better than them. Remember, Facebook is a common platform for many other businesses and the interest of your viewer may shift to any of them if your video lacks some essentials. To capture the concentration of your viewer you have to beat all possible competitors that might pop up in every direction on the wall.

Choose a click-worthy video thumbnail image

The newsfeed on the Facebook wall is subjected to constant updates by the piling of new shares and uploads. So the attention span of any viewer who scrolls through such a busy newsfeed relies on the better video among so many. Viewers make quick decisions on whether to watch the video or not, so grab their attention by posting your strongest image at the front of your video. To do this, know your audience first and make the move.

Shout out in silence

Most viewers scroll through their newsfeed with the video sound option on silent. Being this case, take care that your video can communicate the message even without any sound. It would be better to construct videos with strong images and quotes rather than dialogues for better perception.

A/B Test

It would be better to make more than one video on the same subject and put it to test on the platform. The one with the most viewership would be your go-to option. If this is not working, try again with different versions and with better reach by tweaking the videos.

With the Facebook Video, you have an ocean of viewers at ready. Sell your story around the globe and attract potential customers at their leisure time.

June 3, 2018 [email protected] Content Marketing, CRO, Social media marketing No comments yet

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