Content Marketing

The Importance of Good Website Content

From the period when the internet took over most of the communication, websites have become the marketing platform for organizations, big or small. Google has made it a priority to help viewers in finding their answers in the most fitting web pages. Google, Bing and other search engines determine the relevance of your web page by analysing its content based on several factors. The quality of website content is one of the most important ranking factors. Producing high-quality website content is essential elements for online success.

A good website content makes a positive impact upon the website visitors, it is what delivers the essence of the website. Factors like design, CTA, pictures is an add on to emphasize your content. If your website has all the other factors in top-notch quality with innovative thinking and yet your content fails to deliver the message; viewers might be interested at first but will move on after reading a few lines. The content or copy of a website is a major factor that leads to its success.

Target audience matters

One of the biggest challenges that content creators face is writing content that’s optimized for search engines, yet will also appeal to visitors. Website content creation can be made easy if it has a predefined target audience for whom the content can be written for. Tagline and slogans selected for the web page, if centered on the target audience will attract more traffic from them and ultimately turn them into customers.

Keywords are essential to be included in the content for a good Search Engine Optimization, but over-crowding them can make the content boring to read and in the process lose the interest of customers. Good website content is the marketing stage for your company and it is what makes the first impression about the company. Hence, it is vital to paint a pretty picture in the form of the content and seek the attention of as many viewers as possible.

What are keywords? Keywords are the words that a user types into the search box of a search engine, such as Google or Bing, to find websites that have that information. This is important for a business website, as having the right keywords in your content will help people find your website.

Writing from your customer’s perspective

The content of any website can be associated with an interesting book that somehow intrigues the readers to find out more and read till the end. The quality of the content must not just give answers to the viewer’s doubts, but also tempt the viewers to find out more about it. The content must lure the users into becoming potential customers of the website.

The key to accomplishing all this and more is simply by putting yourself in the customer’s shoes. The viewer seeks the aid of Google for their unsolved questions and expects to learn the best possible answer from the website that Google suggests. So, make sure that the content and keywords of your site delivers the answers with proper explanation, innuendos, and tagline.

Moreover, take a step above this and think for what possible reasons the customer could have come across such a doubt. It might lead you on to many routes and be sure to tread on the ones most often used. Thus, make your website a hidden pathway of breadcrumbs that draw the reader into the depths of your market.

Benefits of a well written website content

  1. Well written website content, with strong call to actions will improve the conversion rate of your website
  2. Readers understand your message quickly and efficiently
  3. Keywords help boost your content in SEO Rankings
  4. Well written copy gives your readers a professional impression

Always remember you are writing for your readers and fill each space of your web page with informative copy, keywords and interesting details.

We often say that content is king. Not only will great content improve your website search engine ranking, it can also generate much-wanted leads. Get in touch or learn more about our Web Design and Digital Marketing Services.

Conversion Rate Optimisation

4 Beginner Tips To Increase Your Website Conversion Rate

Conversion Rate Optimisation (CRO) is the process of improving user experience in order to increase website visitors into potential customers and leads. Conversion rate refers to the number of visitors who do what you want them to do, like purchasing a product from your website, requesting a quote, subscribing to a service, etc. Any online business thrives only when it has the great conversion ratio. Higher conversion rate = better Return on Investment (ROI).

Website Conversion Rate Funnel

4 Proven Ways To Improve Your Website Conversion Rate

Call to Action (CTA)

CTA is an image or line of text that prompts on a website that tells the visitor to take some specified action. Call-to-Actions are a necessity in every web page to provide customers with compelling reasons to buy their product or service. The Call to Action (CTA) that you use must create a sense of urgency or interest, such as limited time only, offer ends soon or special, in the minds of the customers. CTA provided must encourage the customer to take the desired action; it may be a subscription, a purchase, or any other kind of advertisement. Creating an effective call to action that will increase your website conversion rate and leads.

Create Value

Acquisition of customers is the main goal, but having repeated visitors can really boost up your sales and website popularity. Attracting repetitive purchase from the same customers can be a tricky task as it needs you in differentiating your brand and product from your competitors and demonstrating that your site offers more value and reasonability to them, thereby creating loyalty in them.

Improve The User Experience

Customers purchase only if they feel good about the website and its products or services. The first step in achieving this is to create a positive ambiance on your website that creates a good customer experience. Some pointers for a better user experience are:

  1. Good website navigation makes it easy for your users to find what they want.
  2. Providing a strong call-to-action makes the process easier
  3. Use catchy phrases in titles and subtitles to make the customer read on
  4. Perform user testing and cross-browser, platform, and device testing
  5. Optimize your website for mobile
  6. Pay attention to site speed and page loading. Analyse your website speed using Google PageSpeed insights, GTmetrix, and Pingdom
  7. Use hyperlink differentiation to make your offers stand out
  8. Avoid any occurrence of errors while the customer is browsing your site

Build a Landing Page

Every website needs a good landing page to make the first impression a memorable one. The landing page must have a logical connection from the online advertisement, search link or backlink. Landing pages determine the rate of conversion factor of the customers from visitors into sales or leads. A landing page differs from a home page as it focuses and prompts the visitors to take an action. It can be a temporary set up and has very few navigational options. A landing page acts as a platform to convert website visitors into leads and drive more conversions with A /B testing and user testing.

CRO is an ongoing process that helps you maximise the Return on Investment (ROI) of your marketing campaign. For more information on how to optimise your website for higher conversion rates, please contact us or learn more about our Web Design and Digital Marketing Services.


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