What is Customer Relationship Management (CRM) and what can it do for your business?
What is CRM
Customer Relationship Management (CRM) is an approach for better management of communication with customers, to increase company sales and to save time. CRM helps businesses and salespeople effectively manage leads, contacts, deals, customers, and more.
Specifically, when people are talking about CRM, they mean CRM Tool (or CRM System). This tool helps in managing workflow process, customer management, sales management, etc. Sales are not the only agenda for CRM, it goes beyond that by providing better user experience, giving attention to the relationship with each individual (customer, employee, service users).
In the earlier days, large organizations were able to use CRM and it was difficult to learn and implement. But now Customer Relationship Management system has become affordable for all lines of business with various CRM Tools being available in the market.
What can CRM do for your business
Initially, when the company is small, it is easy to maintain or track all the emails, contact books, spreadsheets or other logistic information. But when the organization grows it becomes a daunting task to keep a track of all the records. You may lose track of email-conversation, a cu