How To Create A Successful-website

How To Create A Website That Keeps Customers Returning

Creating a successful website is not a single goal, but a three-stage achievement. It has to attract more visitors while enthralling them into lingering longer on the site; and encouraging re-visits from the usual customers. Such high-end aim can be achieved only by strategically planning the growth and expansion of the site.

The hardest step lies in the conversion of a site visitor into a customer. The next step guarantees the life-span of your customers by making them re-visit your website.

Let us discuss some easy methods by which you can encourage your customers to revisit your website.

Website Design and Ease of Use

The time that your customers spend on your website depends on the aesthetic aspect of your site along with its quality and ease of use. The basic satisfaction to be fulfilled is to have a good design along with easy navigation options to make the customers feel at ease with the website without much hassle. The customer must be able to easily find information or product that they intend to find. Enlisted are some pointers that are essential in designing a good website

  1. Ensure compatibility with desktops, tablets, and mobile phone screens.
  2. Use appropriate and easy to understand commendable language.
  3. Use images and videos to convey your messages.
  4. De-clutter to avoid any confusion on the website.
  5. Add a prominent search bar on your site.

Website design should focus around your user’s needs, if a website isn’t aesthetically pleasing or intuitive your website can become redundant and users will bounce from your web page.

How to create a successful - website usability

Content Design and Website Usability

The easiest way to give your visitors a reason to come back to your site is by creating relevant and engaging content. Though the norm of a successful return-visitors site is to follow a simple content, as a rule, adding a small segment of entertaining and interesting content can pique the fun for your website and thus its return-visitors count. Most visitors than visit any eCommerce website have a product in mind already. So give them easily accessible search bar options for comfort without time waste on unnecessary clicks. Pointers for keeping your customers interested on your site are:

  1. Place your search bar on top where it is easily visible.
  2. Place your new contents on highlighted format.
  3. Follow this arrangement with popular contents.
  4. Show the products that would complement the previous products purchased by the customer.
  5. Show all the offers up front on your site with exciting images.

How to create a successful website - Post Engagement

Post Purchase Customer Engagement

Maintaining a proper communication channel with the customer after a successful purchase of a product is essential to encourage their re-visit. Send them emails asking for a review of the product. Update them via email on any upgrades or offers related to the product. Send them newsletters or posters to give the knowledge about your newly arrived products. Offer ideas on increasing the life of the product or requesting service when the product is at fault. Some pointers for encouraging re-visit:

  1. Offer some reduced costs on other products that are linked to the originally purchased item.
  2. Educate them on better uses of the product.
  3. Update them on seasonal events if any.

Make the first experience of your customer’s memorable to make an impression on the quality of the site. This will guarantee the customers to return to your site and become brand messengers of your site.

Thinking of building a new website or updating your existing one? Get in touch with us or learn more about our Services and custom web design service.

Conversion Rate Optimisation

4 Beginner Tips To Increase Your Website Conversion Rate

Conversion Rate Optimisation (CRO) is the process of improving user experience in order to increase website visitors into potential customers and leads. Conversion rate refers to the number of visitors who do what you want them to do, like purchasing a product from your website, requesting a quote, subscribing to a service, etc. Any online business thrives only when it has the great conversion ratio. Higher conversion rate = better Return on Investment (ROI).

Website Conversion Rate Funnel

4 Proven Ways To Improve Your Website Conversion Rate

Call to Action (CTA)

CTA is an image or line of text that prompts on a website that tells the visitor to take some specified action. Call-to-Actions are a necessity in every web page to provide customers with compelling reasons to buy their product or service. The Call to Action (CTA) that you use must create a sense of urgency or interest, such as limited time only, offer ends soon or special, in the minds of the customers. CTA provided must encourage the customer to take the desired action; it may be a subscription, a purchase, or any other kind of advertisement. Creating an effective call to action that will increase your website conversion rate and leads.

Create Value

Acquisition of customers is the main goal, but having repeated visitors can really boost up your sales and website popularity. Attracting repetitive purchase from the same customers can be a tricky task as it needs you in differentiating your brand and product from your competitors and demonstrating that your site offers more value and reasonability to them, thereby creating loyalty in them.

Improve The User Experience

Customers purchase only if they feel good about the website and its products or services. The first step in achieving this is to create a positive ambiance on your website that creates a good customer experience. Some pointers for a better user experience are:

  1. Good website navigation makes it easy for your users to find what they want.
  2. Providing a strong call-to-action makes the process easier
  3. Use catchy phrases in titles and subtitles to make the customer read on
  4. Perform user testing and cross-browser, platform, and device testing
  5. Optimize your website for mobile
  6. Pay attention to site speed and page loading. Analyse your website speed using Google PageSpeed insights, GTmetrix, and Pingdom
  7. Use hyperlink differentiation to make your offers stand out
  8. Avoid any occurrence of errors while the customer is browsing your site

Build a Landing Page

Every website needs a good landing page to make the first impression a memorable one. The landing page must have a logical connection from the online advertisement, search link or backlink. Landing pages determine the rate of conversion factor of the customers from visitors into sales or leads. A landing page differs from a home page as it focuses and prompts the visitors to take an action. It can be a temporary set up and has very few navigational options. A landing page acts as a platform to convert website visitors into leads and drive more conversions with A /B testing and user testing.

CRO is an ongoing process that helps you maximise the Return on Investment (ROI) of your marketing campaign. For more information on how to optimise your website for higher conversion rates, please contact us or learn more about our Web Design and Digital Marketing Services.


Website Design

Why is a good website design important for your business and revenue?

In this digital world almost 70% of business decisions are made online. Businesses need quicker and more efficient ways to attract customer attention. A website is one of the efficient ways for promoting your products, services or ideas to the target audience. An effective web design will take the business to a new level and bring customer closer to your business. A well designed website improves the credibility of your business. Creating a successful website design requires a right website strategy, user experience design, Search Engine Optimisation (SEO), conversion and more.

Web Design is more than just looking pretty!

Web Design is far more than creating an aesthetically pleasing website. Effective Web Design is about creating an attractive website that is user friendly, search engine friendly, mobile-friendly, designed to sell and easy to maintain.

Essential Elements of Good Website Design

So what makes a great website that will keep users coming back? It starts with a deep understanding of your audience, their needs and a good mix of creativity, modern technology and content.

Here are 10 elements to consider:

  1. Logo and branding
  2. Choose the right typography that is easy to read, view, and matches the style of your brand
  3. Defined colour palette
  4. Well-defined navigation making it easier to find information
  5. Strong images that showcase your brand
  6. Targeted copy for better conversion
  7. Call to action and conversion tracking
  8. Modern web design and web development
  9. Search engine optimised (SEO) website and easy to use Content Management System (CMS)
  10. Fast, easy to use and compatible with mobile and tablet devices

A good website design leads to greater revenue

A website is an essential business tool if you have a great business running, your website must reflect its magnitude, through user focused web design, engaging content, scalable development process and effective marketing strategies. A good website helps to acquire new customers and build relationship with existing ones.

Now you know why a good website design is important for your business. We at Flexbox Digital are striving hard to make your website look professional, visually appealing and work for your business. Check us out for other digital services we provide.

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