Conversion Rate Optimisation

4 Beginner Tips To Increase Your Website Conversion Rate

Conversion Rate Optimisation (CRO) is the process of improving user experience in order to increase website visitors into potential customers and leads. Conversion rate refers to the number of visitors who do what you want them to do, like purchasing a product from your website, requesting a quote, subscribing to a service, etc. Any online business thrives only when it has the great conversion ratio. Higher conversion rate = better Return on Investment (ROI).

Website Conversion Rate Funnel

4 Proven Ways To Improve Your Website Conversion Rate

Call to Action (CTA)

CTA is an image or line of text that prompts on a website that tells the visitor to take some specified action. Call-to-Actions are a necessity in every web page to provide customers with compelling reasons to buy their product or service. The Call to Action (CTA) that you use must create a sense of urgency or interest, such as limited time only, offer ends soon or special, in the minds of the customers. CTA provided must encourage the customer to take the desired action; it may be a subscription, a purchase, or any other kind of advertisement. Creating an effective call to action that will increase your website conversion rate and leads.

Create Value

Acquisition of customers is the main goal, but having repeated visitors can really boost up your sales and website popularity. Attracting repetitive purchase from the same customers can be a tricky task as it needs you in differentiating your brand and product from your competitors and demonstrating that your site offers more value and reasonability to them, thereby creating loyalty in them.

Improve The User Experience

Customers purchase only if they feel good about the website and its products or services. The first step in achieving this is to create a positive ambiance on your website that creates a good customer experience. Some pointers for a better user experience are:

  1. Good website navigation makes it easy for your users to find what they want.
  2. Providing a strong call-to-action makes the process easier
  3. Use catchy phrases in titles and subtitles to make the customer read on
  4. Perform user testing and cross-browser, platform, and device testing
  5. Optimize your website for mobile
  6. Pay attention to site speed and page loading. Analyse your website speed using Google PageSpeed insights, GTmetrix, and Pingdom
  7. Use hyperlink differentiation to make your offers stand out
  8. Avoid any occurrence of errors while the customer is browsing your site

Build a Landing Page

Every website needs a good landing page to make the first impression a memorable one. The landing page must have a logical connection from the online advertisement, search link or backlink. Landing pages determine the rate of conversion factor of the customers from visitors into sales or leads. A landing page differs from a home page as it focuses and prompts the visitors to take an action. It can be a temporary set up and has very few navigational options. A landing page acts as a platform to convert website visitors into leads and drive more conversions with A /B testing and user testing.

CRO is an ongoing process that helps you maximise the Return on Investment (ROI) of your marketing campaign. For more information on how to optimise your website for higher conversion rates, please contact us or learn more about our Web Design and Digital Marketing Services.


Website Design

Why is a good website design important for your business and revenue?

In this digital world almost 70% of business decisions are made online. Businesses need quicker and more efficient ways to attract customer attention. A website is one of the efficient ways for promoting your products, services or ideas to the target audience. An effective web design will take the business to a new level and bring customer closer to your business. A well designed website improves the credibility of your business. Creating a successful website design requires a right website strategy, user experience design, Search Engine Optimisation (SEO), conversion and more.

Web Design is more than just looking pretty!

Web Design is far more than creating an aesthetically pleasing website. Effective Web Design is about creating an attractive website that is user friendly, search engine friendly, mobile-friendly, designed to sell and easy to maintain.

Essential Elements of Good Website Design

So what makes a great website that will keep users coming back? It starts with a deep understanding of your audience, their needs and a good mix of creativity, modern technology and content.

Here are 10 elements to consider:

  1. Logo and branding
  2. Choose the right typography that is easy to read, view, and matches the style of your brand
  3. Defined colour palette
  4. Well-defined navigation making it easier to find information
  5. Strong images that showcase your brand
  6. Targeted copy for better conversion
  7. Call to action and conversion tracking
  8. Modern web design and web development
  9. Search engine optimised (SEO) website and easy to use Content Management System (CMS)
  10. Fast, easy to use and compatible with mobile and tablet devices

A good website design leads to greater revenue

A website is an essential business tool if you have a great business running, your website must reflect its magnitude, through user focused web design, engaging content, scalable development process and effective marketing strategies. A good website helps to acquire new customers and build relationship with existing ones.

Now you know why a good website design is important for your business. We at Flexbox Digital are striving hard to make your website look professional, visually appealing and work for your business. Check us out for other digital services we provide.

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