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What is CRM

Customer Relationship Management (CRM) is an approach for better management of communication with customers, to increase company sales and to save time. CRM helps businesses and salespeople effectively manage leads, contacts, deals, customers, and more.

Specifically, when people are talkin...

Have you ever wondered why companies are often willing to pay premium to “Design” websites for their organisation? because — websites are no longer an extension of their business, it has turned in to their business itself.

A quality web design is the best marketing investment, website determine the c...

User Experience (UX) is crucial in the competitive landscape. Companies often think about UX to gain a competitive advantage to their product. So, they spend a hefty amount of dollars on User Experience of products or services.

User Experience (UX) is nothing but the understanding of users needs. It ...

A minimum viable product (MVP) is considered to be a product development technique where a new product or website is developed with enough features, in order to satisfy the early adopters. It is moreover a development and marketing strategy which is targeted to get feedback from the initial users of...

Making an excellent App Store page is not an art but its a science, there are many things you can add up on your app to increase the conversion rates as a marketer on the Google Play and Apple App store. ASO (App Store Optimization) is the best way to push your app’s visibility in the app store...

Believing that user acquisition is enough to drive forward the success of a mobile app is nothing short of a lame misconception. ‘Active presence’ inside the app is the key factor without which the numbers in the download rates serves no actual purpose. The true success of a mobile app comes from su...

Today’s consumers are smart and tech savvy and smart devices are now the primary window to access information, buy product, services and experience the digital world. When it comes to developing and executing modern digital marketing campaigns, UX is vital and will always be in creati...

A minimum viable product (MVP) is a product development technique in which a new product or website is developed with sufficient features to satisfy early adopters. It is a development and marketing strategy targeted to get feedback from the product’s initial users. It enables companies to...

Creating a successful website is not a single goal, but a three-stage achievement. It has to attract more visitors while enthralling them into lingering longer on the site; and encouraging re-visits from the usual customers. Such high-end aim can be achieved only by strategically planning the growth...

An SSL Certificate connected to your site will secure your website with the highest levels of encryption, protecting your customers and their personal information. Google search engine rewards sites that use HTTPS with a small ranking boost.

What is an SSL Certificate?

SSL stands for Secure Sockets La...

Shoppers are increasingly looking to purchase online than in-store for an easier customer experience. But building a successful eCommerce website takes time and planning. Here are a few guidelines for launching a successful eCommerce website:

Make an Impression

When a viewer visits your site they...

From the period when the internet took over most of the communication, websites have become the marketing platform for organizations, big or small. Google has made it a priority to help viewers in finding their answers in the most fitting web pages. Google, Bing and other search engines determi...

Conversion Rate Optimisation (CRO) is the process of improving user experience in order to increase website visitors into potential customers and leads. Conversion rate refers to the number of visitors who do what you want them to do, like purchasing a product from your website, requesting...

Shopping cart abandonment is one of the biggest challenges that eCommerce businesses face today. The modern-day customers are very indecisive about their buying process. The customer online buying decision process is highly uncertain until the time the customer pays for it. The customer ca...