Transforming a Natural Products Brand with Seamless Digital Integration
Euclove is an Australian-owned brand known for its natural, plant-based cleaning and personal care products. With a strong focus on sustainability and quality, Euclove needed a scalable, streamlined digital solution to support its expanding e-commerce and wholesale operations.
End-to-End Design, Development, Implementation, and Integration Services
Industry
B2B and B2C Ecommerce
Tech Stack
ShopifyZoho CRM, Zoho Inventory
Deluge Scripting
Custom Scripts
Email & SMS Automation
Xero
Custom API Integration
Client
Euclove
Services Offered
• UX UI and Design Strategy• Zoho CRM, Zoho Inventory Setup
• Shopify, Xero Integration
• Workflow Setup
• Automation & Blueprint Setup
• Third-party App Integrations
• User Onboarding and Training
• Customer Support
Challenges
CRO, eCommerce integration, and business growth
As Euclove’s online presence and customer base grew, the business faced increasing complexity in managing orders, inventory, and customer data across disconnected platforms. The lack of system integration created inefficiencies, delayed processes, and impacted the customer experience. Euclove needed a scalable, cohesive digital solution to align its e-commerce operations with its growth strategy
- Online conversion rates and delivering a smooth user experience to customers
- Time-consuming manual processes for handling orders, customer data, and inventory across multiple platforms
- Lack of system integration between the online store, accounting software, and inventory management, leading to operational inefficiencies
Solution
Unified, scalable digital commerce solution
Flexbox Digital partnered with Euclove to deliver a unified, scalable digital commerce solution. Starting with a user-focused UX design strategy, we redesigned the customer journey to improve usability and boost conversions. We then implemented a modern Shopify store, optimised for both direct-to-consumer and B2B users.
To streamline operations, we developed robust API integrations connecting Shopify with Zoho CRM for customer management, Zoho Inventory for stock and order fulfilment, and Xero for accounting automation. This end-to-end setup provided Euclove with full visibility and control across their digital operations.
Results
A complete digital transformation combining UX, Shopify setup and seamless API integrations
As Euclove’s online presence and customer base grew, the business faced increasing complexity in managing orders, inventory, and customer data across disconnected platforms. The lack of system integration created inefficiencies, delayed processes, and impacted the customer experience. Euclove needed a scalable, cohesive digital solution to align its e-commerce operations with its growth strategy
- Increase in online conversion rates
- Automated workflows reduced manual handling across sales, inventory, and finance
- Enhanced customer satisfaction through faster order processing and accurate communication
- Streamlined operations supporting both retail and wholesale channels
