Successful eCommerce Web Design

The Ultimate To Do List to Launch a Successful eCommerce Website

Shoppers are increasingly looking to purchase online than in-store for an easier customer experience. But building a successful eCommerce website takes time and planning.

Here are a few guidelines for launching a successful eCommerce website:

Make an Impression

When a viewer visits your site they clearly intend to buy something, so design your landing page with a simple and attractive format and give them a reason to look on. The landing page they view must make an interesting influence on them to make a list of items they would want to buy.

Some useful tweaks that you could make on your landing page are:

  1. Organise your store with categories. Well-organized categories and good search filters make it easy for the customer to find the products they are looking for.
  2. Links for special discounts or promotions.
  3. Include Call to Actions to make a definite sale.
  4. Make your eCommerce website more mobile friendly.
  5. Optimize your product images for better search rankings.
  6. Direct links to best-selling products.

Successful eCommerce Web Design

Customer Significance

For a successful eCommerce web design, it must revolve around the needs of the customer and hence it must give significance to the customer. Include account login and creation tabs on the landing page for an easy detection of the pattern of purchase. The user experience must be vital when designing the checkout and wish list.

Some valuable additions to a better user experience:

  1. Secure your eCommerce website from malware, credit card, and online payment frauds. Implement HTTPS and a valid SSL certificate.
  2. Create the wish list and check out options clearly visible.
  3. Accept all major credit, debit cards, and Paypal payment method.
  4. Show the reviews on the product and the list of products brought along with it.
  5. Offer promo codes and other offers and show them the cost saved during purchase.


Successful eCommerce Web Design

The inclusion of media content

Addition of media content like tutorials, product reviews etc. can increase the value of your page and helps you to stand out from your competitors.

  1. Product Reviews, comments, and other options.
  2. A testimonial of the customer’s who used the product.
  3. FAQs, how-to guides, and demos add a lot of value to your business and your customers.
  4. Social connectivity options to share the product, blog post, etc.
  5. Contents for upcoming offers or events.

Successful eCommerce Web Design

Connect with your customers

Support pages help you connect with your customers on a deeper and more sensitive level. The pages that you include must give credibility to your site and also must be familiar for the customers to be recognized quicker and communicate faster.

  1. Live chat box with a customer advisor.
  2. Create a Help Center for your site
  3. Connect with your customers using Facebook Messenger

These were a few pointers that you could look out for while launching your eCommerce website. Customers shop every day, be sure to make a sale to them.

Thinking of setting up an eCommerce store? We offer custom eCommerce website design and development that help your business grow online. Get in touch or learn more about our Services and eCommerce website design.


Conversion Rate Optimisation

4 Beginner Tips To Increase Your Website Conversion Rate

Conversion Rate Optimisation (CRO) is the process of improving user experience in order to increase website visitors into potential customers and leads. Conversion rate refers to the number of visitors who do what you want them to do, like purchasing a product from your website, requesting a quote, subscribing to a service, etc. Any online business thrives only when it has the great conversion ratio. Higher conversion rate = better Return on Investment (ROI).

Website Conversion Rate Funnel

4 Proven Ways To Improve Your Website Conversion Rate

Call to Action (CTA)

CTA is an image or line of text that prompts on a website that tells the visitor to take some specified action. Call-to-Actions are a necessity in every web page to provide customers with compelling reasons to buy their product or service. The Call to Action (CTA) that you use must create a sense of urgency or interest, such as limited time only, offer ends soon or special, in the minds of the customers. CTA provided must encourage the customer to take the desired action; it may be a subscription, a purchase, or any other kind of advertisement. Creating an effective call to action that will increase your website conversion rate and leads.

Create Value

Acquisition of customers is the main goal, but having repeated visitors can really boost up your sales and website popularity. Attracting repetitive purchase from the same customers can be a tricky task as it needs you in differentiating your brand and product from your competitors and demonstrating that your site offers more value and reasonability to them, thereby creating loyalty in them.

Improve The User Experience

Customers purchase only if they feel good about the website and its products or services. The first step in achieving this is to create a positive ambiance on your website that creates a good customer experience. Some pointers for a better user experience are:

  1. Good website navigation makes it easy for your users to find what they want.
  2. Providing a strong call-to-action makes the process easier
  3. Use catchy phrases in titles and subtitles to make the customer read on
  4. Perform user testing and cross-browser, platform, and device testing
  5. Optimize your website for mobile
  6. Pay attention to site speed and page loading. Analyse your website speed using Google PageSpeed insights, GTmetrix, and Pingdom
  7. Use hyperlink differentiation to make your offers stand out
  8. Avoid any occurrence of errors while the customer is browsing your site

Build a Landing Page

Every website needs a good landing page to make the first impression a memorable one. The landing page must have a logical connection from the online advertisement, search link or backlink. Landing pages determine the rate of conversion factor of the customers from visitors into sales or leads. A landing page differs from a home page as it focuses and prompts the visitors to take an action. It can be a temporary set up and has very few navigational options. A landing page acts as a platform to convert website visitors into leads and drive more conversions with A /B testing and user testing.

CRO is an ongoing process that helps you maximise the Return on Investment (ROI) of your marketing campaign. For more information on how to optimise your website for higher conversion rates, please contact us or learn more about our Web Design and Digital Marketing Services.



How To Reduce Shopping Cart Abandonment

Shopping cart abandonment is one of the biggest challenges that eCommerce businesses face today. The modern-day customers are very indecisive about their buying process. The customer online buying decision process is highly uncertain until the time the customer pays for it. The customer can be perceived as a kid in front of a candy shop spoiled for choices. The markets are also witnessing new players every day coming up with new innovative products and digital marketing strategy targeting the customers. This has further intensified the complexity of buying decision process. The human mind is very volatile in changing priorities when they perceive something more efficient or cheaper with same utility value.

Five Strategies to Reduce Shopping Cart Abandonment Rates

1. Offer Free Shipping & Returns

Many consumers abandon the cart due to hidden shipping charges. It would be better if free shipping was given to the customers inside the country since worldwide free shipping will hit the bottom of the company. If the item cannot be shipped free of cost, the shipping cost can be added to the price and displayed as cost inclusive of shipping. This will ensure that customers are aware of the cost and will develop loyalty for the website. Providing a comprehensive policy for returns instills confidence in your business and your products.

2. Customer Support

Lack of customer support can ward off even the most loyal customers. A toll-free number or even live chat box will do wonders. The customers may have doubts regarding their purchase and may want to talk about it to a customer service representative, and may abandon the purchase if there’s a lack of immediate customer support since the customer may not remember the query later, and may not come back for the purchase.

3. Optimise Your Online Store Performance

If the website is launched on a poor performing server, crashes or delayed response or even non-responsive pages that may affect the shopping experience. Optimise your product images without comprising the quality or appeal of the image, use fast and reliable hosting servers.

4. Simplify Your Checkout Process

Consumers are always in a hurry to get things done as soon as possible. An easy check out process will ensure quick entry of the buyer to the payment gateway page. Provide guest checkout option which allows the shopper to checkout without registering, enable social login and sign-up options. Make sure the registration form does not have many mandatory fields, collect only necessary information for a quick checkout. Optimise your mobile eCommerce checkout page for higher conversion rate.

5. Multiple Payment Methods

Customers tend to have a set, preferred way for most tasks. This includes online shopping. According to research, over 50% of shoppers will not complete a purchase if their preferred payment options are not offered. Additionally, cash on delivery option gives the customer a sense of security and assures them of the product quality.

Still stuck on why people are abandoning their carts on your online store? Contact Flexbox Digital to learn how we can help you design an intuitive website and checkout process that lowers cart abandonment.

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